14 Best Social Media Management Tools To Win in 2024

Mastering Social Media: 14 Essential Management Tools for 2024

In today’s digital age, social media has become an integral part of any business or individual’s online presence. With the ever-evolving landscape of social media platforms and strategies, it’s essential to have the right tools at your disposal to effectively manage your presence and engage with your audience. In this guide, we’ll explore the 14 best social media management tools for 2024, helping you stay ahead of the curve and maximize your online impact.

1. Hootsuite

Prominent Features: Hootsuite- Social Media Marketing and Management Tool offers a comprehensive suite of features including scheduling, monitoring, analytics, and team collaboration. Its user-friendly interface and multi-platform support make it a top choice for businesses of all sizes.

Best For: Businesses looking for an all-in-one social media management solution.

Standout Feature: Multi-platform management, allowing users to manage multiple social media accounts from one dashboard.

Pricing: Hootsuite offers a range of pricing plans starting at $19 per month, making it accessible to businesses of all sizes.

Pros: Comprehensive features, user-friendly interface, multi-platform support.

Cons: Pricing may be steep for smaller businesses.

2. Buffer

Prominent Features: Buffer All-you-need social media toolkit for small businesses is known for its intuitive interface and robust scheduling capabilities. It offers features like scheduling, analytics, and content planning, making it a valuable asset for businesses of all sizes.

Best For: Small to medium-sized businesses looking for a user-friendly social media management tool.

Standout Feature: Visual planner for Instagram, allowing users to plan and schedule posts with ease.

Pricing: Buffer offers pricing plans starting at $15 per month, making it an affordable option for businesses on a budget.

Pros: Easy to use, affordable pricing, visual planner for Instagram.

Cons: Limited features compared to some competitors.

3. Sprout Social

Prominent Features: Sprout Social: Social Media Management Solutions offers a wide range of features including publishing, scheduling, social listening, and analytics. Its intuitive interface and comprehensive feature set make it a top choice for businesses looking to manage their social media presence effectively.

Best For: Growing businesses seeking a comprehensive social media management solution.

Standout Feature: Robust social listening capabilities, allowing users to monitor brand mentions and industry trends in real-time.

Pricing: Sprout Social’s pricing plans start at $99 per month, making it more suitable for businesses with larger budgets.

Pros: Comprehensive feature set, intuitive interface, robust social listening capabilities.

Cons: Higher pricing compared to some alternatives.

4. Later

Prominent Features: Later: Top Social Media Management & Influencer Platform is a popular choice for Instagram scheduling and visual planning. It offers features like scheduling posts, stories, and carousel posts in advance, helping users maintain a consistent aesthetic on Instagram.

Best For: Businesses with a strong presence on Instagram.

Standout Feature: Carousel post scheduling, allowing users to plan and schedule multiple images in a single post.

Pricing: Later’s pricing plans start at $12.50 per month, making it an affordable option for businesses of all sizes.

Pros: Specialized for Instagram, affordable pricing, visual planning features.

Cons: Limited functionality for other social media platforms.

5. HubSpot

Prominent Features: HubSpot | Software, Tools, Resources for Your Business offers a suite of marketing tools including social media management features like scheduling, monitoring, and analytics. Its all-in-one platform makes it a convenient choice for businesses looking for integrated marketing solutions.

Best For: Businesses seeking an all-in-one marketing solution.

Standout Feature: All-in-one marketing suite, offering a range of tools for inbound marketing, sales, and customer service in addition to social media management.

Pricing: HubSpot’s pricing starts at $45 per month, making it suitable for businesses with larger budgets.

Pros: Comprehensive marketing solution, robust analytics, all-in-one platform.

Cons: Pricing may be prohibitive for smaller businesses.

6. Zoho Social

Prominent Features: Zoho Social media management software for all businesses provides features like scheduling, monitoring, and collaboration tools. Its affordability and user-friendly interface make it a popular choice for small to medium-sized businesses.

Best For: Small to medium-sized businesses on a budget.

Standout Feature: Affordable pricing, making it accessible to businesses of all sizes.

Pricing: Zoho Social’s pricing starts at $10 per month, making it one of the most affordable options on the market.

Pros: Cost-effective solution, easy to use.

Cons: Lacks some advanced features compared to competitors.

7. SocialPilot

Prominent Features: SocialPilot is Social Media Management and Scheduling Tool offers a range of features including scheduling posts, analyzing performance, content curation, and team collaboration. Its intuitive interface makes it easy to navigate and manage multiple social media accounts from one dashboa

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Best For: SocialPilot is an ideal choice for small to medium-sized businesses, digital agencies, and freelancers who require a cost-effective yet robust social media management solution.

Standout Feature: One of SocialPilot’s standout features is its bulk scheduling capability, allowing users to upload and schedule multiple posts at once, saving time and streamlining content planning.

Pricing: SocialPilot’s pricing plans start at $30 per month for individuals and small teams, with higher-tier plans available for larger agencies and enterprises. The affordable pricing makes it accessible to businesses of all sizes.

Pros: SocialPilot’s affordability, user-friendly interface, and comprehensive feature set are among its major advantages. Additionally, its team collaboration tools facilitate seamless communication and workflow management.

Cons: While SocialPilot offers a solid set of features, some users may find that it lacks the advanced analytics and reporting capabilities found in more expensive tools. Additionally, customer support response times may vary, which could be a concern for businesses requiring immediate assistance.

8. Agorapulse

Prominent Features: Agorapulse: Social Media Management Software provides a range of features including scheduling, monitoring, social CRM, and detailed analytics. Its unified inbox allows users to manage all social media interactions in one place, streamlining communication and engagement.

Best For: Agorapulse is best suited for businesses and agencies looking for a comprehensive social media management solution with advanced analytics and CRM capabilities.

Standout Feature: One standout feature of Agorapulse is its social inbox, which consolidates messages, comments, and mentions from all social media platforms into a single interface. This enables efficient engagement and response management.

Pricing: Agorapulse’s pricing plans start at $99 per month for small businesses and agencies, with higher-tier plans available for larger organizations. While it may be more expensive than some other tools, its advanced features justify the investment for businesses with complex social media needs.

Pros: Agorapulse offers robust analytics, social CRM, and collaboration tools, making it a comprehensive solution for businesses looking to manage their social media presence effectively. The social inbox feature is particularly beneficial for streamlining communication.

Cons: The pricing of Agorapulse may be prohibitive for small businesses and freelancers with limited budgets. Additionally, while its feature set is extensive, some users may find the interface to be complex and overwhelming at first.

9. Sendible

Prominent Features: Sendible: Social Media Management Tool for Agencies offers a wide array of features including content scheduling, social listening, analytics, and client management. Its intuitive dashboard and customizable reports make it easy to track performance and demonstrate ROI to clients.

Best For: Sendible is particularly well-suited for digital agencies and marketing professionals managing multiple clients’ social media accounts. Its white-labeling options and client collaboration tools make it a top choice for agencies seeking to provide branded social media management services.

Standout Feature: One of Sendible’s standout features is its advanced social listening capabilities, which enable users to gain valuable insights into consumer sentiment, brand perception, and industry trends in real-time.

Pricing: Sendible’s pricing plans start at $29 per month for individuals and small teams, with higher-tier plans available for larger agencies and enterprises. While it may be more expensive than some entry-level tools, its comprehensive feature set and client management capabilities justify the investment for agencies.

Pros: Sendible offers robust social listening, client management, and reporting tools, making it a valuable asset for agencies managing multiple clients’ social media accounts. Its white-labeling options and customizable reports enhance brand consistency and professionalism.

Cons: Some users may find Sendible’s pricing to be on the higher end, especially for smaller businesses and freelancers with limited budgets. Additionally, while its social listening capabilities are powerful, they may require some training to fully leverage.

10. Falcon.io

Prominent Features: Falcon.io offers a comprehensive suite of social media management tools including publishing, engagement, social listening, and analytics. Its unified platform enables seamless collaboration and communication across teams and departments.

Best For: Falcon.io is best suited for enterprise-level businesses and multinational corporations with complex social media needs. Its scalable platform and customizable features make it a top choice for organizations seeking a tailored social media management solution.

Standout Feature: One standout feature of Falcon.io is its AI-powered social listening capabilities, which enable users to gain valuable insights into consumer sentiment, brand perception, and industry trends in real-time.

Pricing: Falcon.io’s pricing is available upon request and is tailored to the specific needs and requirements of each organization. While it may be more expensive than some other tools, its advanced features and enterprise-level support justify the investment for large businesses.

Pros: Falcon.io offers an extensive feature set, advanced analytics, and customizable reporting options, making it a comprehensive solution for enterprise-level businesses with complex social media needs. Its AI-powered social listening capabilities provide valuable insights for strategic decision-making.

Cons: The pricing of Falcon.io may be prohibitive for smaller businesses and startups with limited budgets. Additionally, while its feature set is extensive, some users may find the platform to be complex and require additional training to fully utilize its capabilities.

11. CoSchedule

Prominent Features: CoSchedule: Organize All Of Your Marketing In One Place is more than just a social media management tool; it’s a complete marketing calendar solution. With features like social scheduling, content planning, and workflow management, it’s perfect for marketing teams looking to stay organized.

Best For: Marketing teams and businesses seeking a centralized platform for planning and managing their marketing campaigns.

Standout Feature: CoSchedule’s marketing calendar allows users to visualize and plan their marketing campaigns across multiple channels, including social media, email, and blog content.

Pricing: CoSchedule’s pricing plans start at $29 per month for individuals and small teams, with higher-tier plans available for larger organizations. While it may be more expensive than some social media-specific tools, its comprehensive marketing features justify the investment for businesses with diverse marketing needs.

Pros: Comprehensive marketing calendar solution, integrated workflow management, and content planning features.

Cons: Pricing may be prohibitive for smaller businesses and freelancers with limited budgets. Additionally, some users may find the interface to be overwhelming due to the sheer number of features available.

12. MeetEdgar

Prominent Features: MeetEdgar: The fast, easy & affordable social media scheduling tool focuses on evergreen content management, allowing users to recycle and repurpose their best-performing posts. Its automation features save time and ensure consistent engagement with followers.

Best For: Businesses and individuals looking to maximize the reach of their content through recycling and repurposing.

Standout Feature: MeetEdgar’s automated content recycling feature automatically reposts evergreen content at optimal times, ensuring that it continues to reach new audiences over time.

Pricing: MeetEdgar’s pricing starts at $19 per month for individuals and small businesses, with higher-tier plans available for larger organizations. While it may be more expensive than some basic scheduling tools, its unique features justify the investment for businesses looking to maximize their content’s lifespan.

Pros: Automated content recycling, time-saving automation features, and intuitive interface.

Cons: Pricing may be prohibitive for smaller businesses and freelancers. Additionally, some users may find the interface to be lacking in advanced analytics and reporting features.

13. Loomly

Prominent Features: Loomly: Social Media Management Platform is a collaborative social media calendar tool that helps teams streamline their content creation and publishing process. It offers features like scheduling, analytics, and content optimization suggestions.

Best For: Marketing teams and agencies seeking a centralized platform for managing their social media content creation and publishing workflow.

Standout Feature: Loomly’s content optimization suggestions provide users with actionable insights to improve the performance of their social media content.

Pricing: Loomly’s pricing plans start at $25 per month for individuals and small teams, with higher-tier plans available for larger organizations. While it may be more expensive than some basic scheduling tools, its collaborative features and content optimization suggestions justify the investment for businesses with diverse content creation needs.

Pros: Collaborative social media calendar, content optimization suggestions, and intuitive interface.

Cons: Pricing may be prohibitive for smaller businesses and freelancers. Additionally, some users may find the interface to be lacking in advanced analytics and reporting features.

14. SocialBee

Prominent Features: SocialBee | AI-Powered Social Media Management Tool offers a range of features including scheduling, content categorization, and evergreen content recycling. Its intuitive interface and automation capabilities make it easy to maintain a consistent social media presence.

Best For: Businesses and individuals looking to automate their social media posting while maintaining a consistent brand presence.

Standout Feature: SocialBee’s evergreen content recycling feature allows users to automatically repost their best-performing content, ensuring consistent engagement with followers.

Pricing: SocialBee’s pricing plans start at $19 per month for individuals and small teams, with higher-tier plans available for larger organizations. While it may be more expensive than some basic scheduling tools, its unique features justify the investment for businesses looking to streamline their social media posting process.

Pros: Automated content recycling, intuitive interface, and content categorization features.

Cons: Pricing may be prohibitive for smaller businesses and freelancers. Additionally, some users may find the interface to be lacking in advanced analytics and reporting features.

In conclusion, choosing the right social media management tool is crucial for maximizing your online presence and engaging with your audience effectively. Whether you’re a small business owner, a digital marketer, or a social media manager, there’s a tool on this list to suit your needs and budget.

Take the time to explore the features and pricing of each tool, and don’t hesitate to take advantage of free trials or demos to find the perfect fit for your business. With the right social media management tool in your arsenal, you’ll be well-equipped to navigate the ever-changing landscape of social media and achieve your marketing goals.