14 of the Best Digital Marketing Tactics for Lawyers and Professionals That You Can Implement Now

Want to grow your business, but you don’t know what marketing strategies are working right now? Marketing trends are always evolving. Make sure you don’t fall behind the latest strategies and your competition.?

For the 300th episode of the Garlic Marketing Show, I spoke with 14 experts to get their best digital marketing strategies working right now. Discover the digital marketing tactics about LinkedIn, SEO, Website Design, Podcasting, Ads, and Customer Experience that can be implemented right now.

LinkedIn

Want to get thousands of video views on LinkedIn? Building an authentic personal brand for your business is important. It allows potential clients to get to know, like, and trust you which makes them far more likely to work with you. Darren Magarro explains how to get 12,000 video views on LinkedIn.?

Are you too busy to bother updating your LinkedIn daily? There is a huge opportunity on LinkedIn to get visibility and begin building authority for your digital presence. 90% of the people who become your clients are people that have been watching and listening to you over the years on LinkedIn. Discover Viveca Hess’ 10 minute LinkedIn strategy that got one attorney over 20 LinkedIn clients in two weeks.??

SEO

In 2017, there were about 4.5 billion web pages on the internet. Today, there are substantially more. When so many topics have been covered again and again, how do you make your content stand out? How are you able to rank your website on Google? Chris Dreyer explains his best tips on how to improve Google search results for your business using “Expert Content” marketing.

Tired of your website not converting? Wondering if you need new content to spruce up your website? By restructuring your website, and the content you already have, you can get a 20% jump in traffic, just from SEO, within the first six weeks. Ben LeDonni teaches how to increase website traffic organically without new content using the “Hub and Spoke Content Strategy.”

Conversion and Website Design

Over the past year, safety has been on the top of consumers’ minds. The search volume for searches using the word ‘safe to’ has gone up 10,000% and has stayed consistent across every industry. It’s important to reassure their anxieties on your website by explaining why it’s safe to interact with your business and what safety measures your business is taking. Alex Melen explains how to make customers feel safe with these three pillars of website design.

Who would you choose to work with, the business with 2,000 positive Google reviews or one with 200? Reviews are critical to get potential clients to choose you over the competition, but difficult to ask for. Discover how Sam Mollaei got over 2000 Google reviews with one simple question.

Are you spending a lot of money on SEO and content for your website? Are you hardly getting any conversions? Mark Homer reviews how to fix the number one mistake on most websites to convert more traffic.?

Podcasting

Do you want to increase your authority? Do you have a favorite podcast you’d love to be a guest on? Join Christina Nicholson as she teaches how to get on podcasts as a guest with the Podcasting Booking Blueprint.

Podcasting is hugely profitable regardless of how many listeners you have. It provides the opportunity to broaden your network by connecting with great people and their connections. John Corcoran explains how to get the biggest names on your podcast with one simple question.

Ads

Ads are tough. With advertisements at every corner and consumers constantly distracted by the hustle and bustle of their daily lives, it can be hard to target your ideal audience. It’s important to understand where the market is and hit them from all sides. Marty McDonald explains his omni-channel approach and how this Ultimate Ad Spend Strategy got half a million clicks.

Online reputation is the front door to you and the conversion of your business. While it is important to take a look at your Google reviews, both positive and negative, there is another tactic that’s currently working best on Google: Local Service Ads. Corey Vandenberg and William Pettet, of Clixsy, discuss The Best Google Ads Hack of 2021: Local Service Ads.

Are Facebook ads dead? Facebook is a complicated platform, especially after the iOS updates, but with the right strategy, you can make hundreds of thousands of dollars. Jason Smith teaches the Facebook Ads Budget Strategy that has some of his clients spending a million dollars a month at a 3X return.

Customer Experience

Not getting your ideal clients? Unable to stand out in a saturated market? Researching your customers’ experience allows you to restructure your strategy and market your business towards high-quality customers. Erik Schlesinger explains how one Healthcare business grew to $10 million using the Strategy Canvas.

To watch the full 300th episode of the Garlic Marketing Show, click here.