13th November, 2022

B2B Outbound is changing - Ultrarev

Ultrarev makes it simple for growth and outbound sales teams at B2B companies to automatically personalize every message they send by leveraging intent data at scale. Check out their Pioneer Program for more details.

Mobile Messaging Survey by Customer.io

Participate in the survey and discover mobile messaging trends for 2023. Survey Link .

Connect the Dots Between Insights, Engagement, and Product-Led Growth

Amplitude ?and?MoEngage ?teamed up to talk about how data-driven insights needs to be embedded in a company's DNA and not as a siloed approach. Download your e-book .

How to Build A Winning Paid Membership Program

Connie Chan from Andreessen Horowitz talks in detail about different frameworks on pricing monthly paid subscription. Continue reading .

Reverse ETL Has Crossed the Chasm

As quoted by Tejas Manohar

In the last few months, it’s become evident that Reverse ETL has crossed the chasm. It’s hard to believe that just a few years ago, data leaders regularly asked us, “why would you want to use the data warehouse as a source?” Fast-forward to now, and every day new enterprises come to us saying, “well, the data warehouse is already our source of truth. We’re interested in learning how Hightouch can help us put that data to work.” Continue Reading...

Loyalty: KPIs that Go Beyond the Transaction

Interesting post by Chad S. White .

Loyalty programs excel at nurturing the next purchase, but if transactions are the only KPI you’re using then you’re almost certainly dampening the growth of your loyalty program. Here’s why …

Future of Loyalty by Mastercard Data & Services

Moderated by SessionM, a Mastercard company’s Alpay Akdemir, this discussion with a panel of esteemed retail leaders will take a deep dive into the hurdles they have had to overcome when revamping their loyalty programs. View this webinar to learn from Alpay Akdemir , Kashmira Motiwalla , Vicky Elliot , Anand Venkatasamy , and Rahul Kucheria .

Salesforce ranked #1 in CRM Market Share for 9th Consecutive Year

International Data Corporation (IDC) has ranked Salesforce as the #1 CRM provider in its latest Worldwide Semiannual Software Tracker *. This is the ninth time Salesforce has earned the top spot. Continue Reading ...

Get your copy of Growth Experiments Tracking Template

Reach out to Patrick Gallagher from GridPane and get your free copy .

Amplitude + Notion

Users can now bring Amplitude charts and data into existing Notion workflows, simply by pasting a link into Notion. Here’s how to get started .

Upcoming Events

CX NXT by Martechvibe

REIMAGINE YOUR CX FOR 2023 WITH THESE HYPER-FOCUSED TOPICS

• CX Expectations are Rising. Is Your CX Toolkit Ready?
• How to Solve the Cart Abandonment Challenge
• Streamlining CX Within Your Organisational Structure
• Case Study: Seamless Customer Service Strategy - Samsung
• Quick Commerce: Future or Fad?
• Who Owns The Customer?
• The Game of Continued Loyalty & Retention

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SaaStr Scale 2022

1. A one-day, turbo-charged digital event
2. All streaming live
3. The best-of-the-best in Sales, Marketing and Customer Success?
4. 25+ tactical, “The Playbook To” sessions from top CROs, CMOs, CCOs and more
5. All to help you scale to $100M and beyond?

Register for Free >>

Job Opportunities

Juwelia (??????) Savia Fernandes has an open position for Head of CRM with one of her prospects (Gaming Brand) in WebEngage .

Thats it for this week. Join our LinkedIn Community "CRM | CDP | CLM | Marketing Automation - MENAPT ". See you next Sunday.