13 Ways to Reduce Bounce Rate and Increase Your Conversions

If you’ve been struggling to increase search traffic to your site, improve email signups, get more leads and acquire more clients, it’s possible that your bounce rate is too high.

In other words, visitors and customers who visit your landing page bounce off, before they even give you a chance to convert them.

While you want to increase most metrics measures, you don’t want a higher bounce rate. But what is considered a good bounce rate?

One way to increase your conversion rate is by having more landing pages. A 2013 study, conducted by HubSpot and shared by Ion Interactive, revealed that companies with 40 or more landing pages get 12 times more leads than those with 5 or fewer landing pages.

According to Navneet Kaushal, when you begin to see a high bounce rate on your landing pages, it’s a signal that your site and content marketing strategy need a serious redesign.

Reducing your bounce rate helps to boost your conversion rate. Once you understand that conversion architecture, you can develop a clear content strategy that will grow your business.

I’ll break down the specifics for you, in this in-depth article. I’ll also show you what smart marketers are doing to boost their conversion rates and build successful sites that generate search traffic on a consistent basis.

What Is Bounce Rate?

When you’re working hard to increase your site’s search performance, one of the things that you should do is to reduce a high bounce rate. In other words, a high bounce rate is a symptom that something is wrong in your strategy – you’re not attracting the right site visitor or the visitors coming don’t have a good user experience.

So, what exactly is bounce rate?

When a user (e.g., customer, prospect, or reader) visits your site on any page (known as an entrance page) and leaves without visiting other pages on the same domain, that’s a bounce. Your bounce rate is the percentage of all users who enter and exit on the same page, without any clicks to other pages on your site.

High bounce could mean you don’t have an enticing, well-organized landing page. You might not have a landing page at all, creating CTA confusion on your main home page.

Listed below are 13 proven ways to reduce bounce rate and improve conversions for your blog:

1. Improve Your Content’s Readability

One reason that your target customers might leave your site is a lack of readability. User experience begins when your content is readable and legible. Specifically, large chunks of text scare readers away, so avoid them.

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