Want to get more engagement on your Instagram stories? We've got 13 tips to help you out:
- Schedule stories for optimal, high-traffic times
- Don’t ignore the questions and comments people leave in your posts. Instead, address them in your stories
- Answer questions in real-time using Instagram stories, by going “live” with a Q&A session. Not only will this give your audience a sneak peek into the face behind your business, but it offers an opportunity for instant communication
- Put the “social” in social media and post videos of the people behind the scenes
- Try an Instagram takeover. Let a member of your staff run your Instagram stories for a day. It’s great to give your brand a more human angle, making you even more relatable to your audience
- Have an influencer promote your brand by doing an Instagram takeover. It’s a great opportunity to inject fresh content into your stories and possibly reach a whole new audience through their followers
- Excite your followers by giving a sneak peek into an upcoming product launch. Not only will this help generate hype but giving people early access to information is yet another reason for viewers to hit the follow button and share with their friends
- When running a competition state that the winner will be announced via your story. This way entrants will be checking your stories for the announcement
- Use the 24-hour lifespan of Instagram Stories to your advantage by offering exclusive, limited-time deals
- Try the Captions sticker. A lot of us view stories with the volume off so this will automatically transcribe your video's audio
- Try animated gifs to add personality to your Instagram stories
- Use stickers to add fun and personality to your content
- Lastly, don’t forget to add important Instagram stories to highlights so followers can find them later on
