??13 Takeaways from Expo West??

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First off, it was great to see some familiar faces at Expo West ??.

If you saw the blue QR code dude floating around, that was us! (fun pics here)

In this issue, we're featuring:

?? Takeaways from Expo West

?? The renaissance of product inserts

?? Measurable stores 

Let's dive in.

WHAT'S BUZZIN' THIS MONTH

13 TAKEAWAYS FROM EXPO WEST 2023 

Last week, we spent 2 days walking Expo West (18 miles to be exact!). Thousands of food, beverage, supplement and cosmetic brands exhibited. And we talked to hundreds of brands.

Kait Stephens the Queen of QR shares 13 different takeaways.  

Here's a quick preview:

• Gender and ethnic diversity ruled the day
• Lots of building in public going on
• QR codes were hot!

Check out the full post with notable brands and pictures below!

READ THE FULL POST

PRODUCT INSERTS MAKE A COMEBACK??

 “What’s old is new again.”

Product inserts are having their moment. These slips of paper, tucked into product packaging, have always been a reliable and attributable way for marketers to reach customers directly. 

With rising CAC and crowded marketplaces, brands like Magic Spoon are revamping this channel to connect with consumers and acquire customers incrementally in a cost-effective way. 

Our take? Product inserts are a hidden gem when it comes to effective marketing and customer service. Among our list of best practices, pairing inserts with QR codes makes it more frictionless for consumers in the post-purchase experience. As first-party data becomes harder to obtain, product inserts will continue to play a key role in marketing campaigns. 

TECH COMPANIES RACE TO MAKE STORES MORE MEASURABLE ??

Brick-and-mortar is here to stay—and it's better than ever. 

In the post-pandemic world, more and more retailers want to better understand how customers are shopping within their physical stores. They're turning to retail tech companies such as Cooler Screen and Placer.ai to modernize the in-store experience.

“The more they can measure it, the more they can understand those impacts, the more they can create a better omnichannel experience,” Ethan Chernofsky, Placer.ai's senior vice president of marketing, told Modern Retail.

Our take? Physical stores will play an increasingly crucial role for retailers as more customers return — and this means that retailers need to revamp their brick-and-mortar strategies. By bridging the gap between physical and digital experiences, retailers can better meet consumers' demands. 

HOT OFF THE POD...

The Omnichannel Marketer podcast studio has been busy! Check out our conversations with recent guests:

• Sandra Velasquez from Nopalera (bath & body)
• Live from the National Hardware Show
• Ronak Shah from Obvi (collagen)

If you are digging these episodes, make sure to subscribe on iTunes, Spotify, Google Podcasts, or wherever you like to listen to your podcasts!

YOU SHOULD KNOW...

Brij is excited to announce our latest integration with Ordergroove!

Ordergroove helps innovative brands and retailers shift consumer interactions from one-and-done transactions to ongoing, highly profitable relationships through sophisticated subscription experiences.

Brands like Dollar Shave Club, OLLY, and MeUndies rely on Ordergroove’s superior subscription platform, AI, and unmatched consumer expertise to establish and drive their recurring revenue relationships. Through the integration with Brij, you can now offer subscription opt-in through your QR Codes if you are using Ordergroove.

BUZZY BRANDS WE ARE WATCHING

Improve your mood and energy with vitamins from this brand.

This brand is elevating your daily coffee with natural additive spices.

This brand crafts handmade, non-toxic luxury home fragrance products.

SWEET TIPS AND TRICKS

?? Use Chat AI to respond to work emails quickly with this app. 

?? Explore this tool's vast library of minimal illustrations for UI design. 

?? Turn any website into a screenshot with this tool.  

?? Check out the latest way you can offer subscription opt-in through QR codes.

?? 13 takeaways from Expo West here

SEE YOU NEXT MONTH!

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