13 LinkedIn Marketing Tips You Should Know.

1 - Remember to choose a professional photograph while creating a LinkedIn profile representing you and a cover accordingly. In case you are a company, you should also take care of your company page so that it is consistent with your brand.

2 - Create quality contacts linked to your profession. You must expand your circle and improve the possibilities of carrying out networking actions tomorrow.

3 - Complete your profile, including relevant information such as official certificates, talks you have made, etc.

4 - Ask for recommendations from other people you have worked with and do them yourself. It's an excellent way for others to talk about your worth as workers or endorse your company.

5 - Follow companies or groups that may interest you. If they are linked to your sector, they can serve as a reference to keep up to date with news, events, etc.

6 - Be active in the community. Share content, recommend posts, share comments with other users. It's a great way to network.

7 - Take advantage of the possibilities offered by LinkedIn Stories to hold corporate events and meetings.

8 - Use LinkedIn Ads to offer your professional services or those of your company.

9 - Do not forget to create your profile in another language so that people who do not speak your native language can access it.

10 - Write articles and develop ideas for the community to know you.

11 - Create groups to generate networking, share ideas, content, or anything that comes to mind and add value.

12 - Pin featured posts to the top of your company page feed with the most relevant content. If they are visual or collaborative content, better and, in this second case, you will mention all the people who have collaborated on the content.

13 - Share content from other people and not just yours. If the person whose content you share is on LinkedIn, you must make the corresponding mention so that they can see that you are sharing their content.