13 - THE ETHICS PREMIUM – YOUR BIGGEST DIFFERENTIATOR
As I said in yesterday’s post, I’m puzzled that so many business leaders still fail to understand that ethics is not a side-show or something that you bolt on because KING IV says you have to, but it is actually the life blood of your organisation! It speaks to your DNA, your identity, your brand, your reputation and the very sustainability of your organisation.
I would even go a step further and say that ethics could be your biggest differentiator! As people are increasingly choosing to buy from and sell to people and organisations who they trust and whose values and ethos they associate with, being ethical will set you and your business apart and make it more desirable!
The American NPO, Ethisphere (https://ethisphere.com/) has been tracking the connection between good ethical practices and financial performance for the past 16 years. They call this the Ethics Premium and they have calculated that the “World’s Most Ethical Companies” historically outperform their peers and competitors financially, demonstrating a tangible ROI for doing the right thing! In fact, they have calculated that the five-year ethics premium from January 2017 to January 2022 is 24.6%!
So clearly, strong ethics is good business!
Managing Director at AQ-Val Appraisers
1 年Thank u for the free guidance