13 Essential On-Page SEO Factors You Need To Know
Md Rokonujjaman Ratul
??SEO Problem Solver | Fixing SEO Challenges with Creative Solutions | White Hat SEO Specialist
On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries.
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While off-page factors like backlinks and brand signals are critical, optimizing on-page elements lays the groundwork for maximizing search visibility.
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Beyond the content itself, on-page factors signal a page’s relevance and quality. The website architecture, including site speed, mobile-friendliness, and URL structures, impacts on-page SEO.
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On-page SEO matters because:
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·???????? It helps search engines find and show your pages to users.
·???????? Higher-ranked pages get more clicks and visitors.
·???????? Good rankings boost your brand’s trustworthiness.
·???????? It enables you to create content that meets your audience’s needs.
·???????? It’s the foundation for other SEO efforts like building links.
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This guide explores 13 essential on-page SEO elements, from E-E-A-T and keyword semantics to HTML tags and site architecture.
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13 Essential On-Page SEO Factors
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Content
You’ve heard it before: Content is king.
SEO without it is like a beautiful new sports car without an engine; it might look nice, but it’s going nowhere. But not all content is created equal.
Here are the content factors you need to consider to maximize your on-site SEO:
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1. E-E-A-T
One way Google weights your site is based on E-E-A-T, or experience, expertise, authoritativeness, and trustworthiness.
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2. Keywords
Creating content that includes the words and phrases your target customers are searching for is essential.
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3. SEO Writing
Creating content that prioritizes search engines and converts human visitors to your site is an art.
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4. Freshness
For rapidly evolving topics, keeping your content fresh and providing new value as you learn more about your audience’s needs is critical.
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5. Visual Assets
Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results.
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6. Title Tags
This is one of those areas where it’s essential to focus on the details.
On its own, this snippet of code probably isn’t going to have you shooting up SERP rankings.
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7. Meta Description
A veteran SEO professional is throwing up their hands at the screen. “Oh, come on,” they’re saying, “Everyone knows meta descriptions aren’t an SEO ranking factor.”
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8. Image Optimization
We discussed the importance of visual on-page assets on your page, now it’s time to examine their technical aspects more closely.
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9. Geotagging (For Local Search)
It may be a global economy, but most business is still done at a local level. Connect with the people in your neighborhood by optimizing your on-page local SEO.
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10. Site Speed
A clunky, slow-loading site does more than frustrate and drive away visitors – it hurts your search ranking, too.
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11. Responsive Design
Mobile search volume surpassed desktop in 2016 and has only grown since then. Because more users are on mobile devices, Google followed the logical path and began prioritizing sites with designs that adapt to mobile screens.
While ranking in search results without a responsive design is still possible, Google strongly recommends having one.
12. URL Structure
There was a time when URLs played a prominent role in SEO. Businesses would include keywords in domain names to help them rank higher.
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13. Links
Remember E-E-A-T from way back at the beginning of this article?
One of the best ways your website can establish it is through links from other reputable websites.
There are three main types you need to know about for SEO:
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