13 Effective Marketing Strategies for This Last Season of The Year

13 effective marketing strategies for this last season of the year

“How Fortune 500 companies should market for the holidays"

We welcome the most expected holidays of the year in a totally different way because of the “new normality”, a consequence of the Covid-19 pandemic. Considering this situation, Fortune 500 companies must develop somewhat aggressive campaigns that allow them to sell as much or more than the previous years.

We have seen that most companies have been affected by the impact of the Covid-19 pandemic, causing them to modify the way they normally marketed their products. 

In this post, we want to share 13 effective marketing strategies for this last season of the year. Are you ready?

Let’s begin:

1.   Take full advantage of the excitement of the holidays

For many people, the holidays have become the right time to reflect and be thankful to those who matter the most.

One successful Christmas marketing strategy would be to appeal to all those emotions by doing things that sensitize, excite, and touch people’s hearts.

2.   Enliven Christmas in your online store.

Make your online store live Christmas. decorate both your online store and all your social networks with the magical Christmas touch. Believe it or not, these details help clients feel comfortable and decide to visit your store this Christmas season.

3.   Choose Christmas marketing strategies that better suit the target customers.

Not all Christmas marketing strategies are alike. Forget about imitating your competitors’ strategy; the success of your campaign will mainly depend on how you talk to your potential customers..

4.   Create original gift-giving posts for these holidays.

Forget about boring and traditional content for the holidays. On the contrary, position your web page in the Google browser creating original posts about gift-giving tips for this Christmas. 

5.   Offer an unforgettable positive experience.

The holidays are usually the happiest and most magical time of the year; however, they can be very stressful sometimes. tension tends to increase, especially when it is time to buy gifts. You can minimize such concerns by offering advice and tips, which allow customers to have a pleasant experience.

 6.   Show your clients gratitude.

 When it comes to buying gifts, customers can spend a great deal of time; all of this to make a decision on the right place to buy the gifts.

Show your buyers how valuable they are. Send thank-you notes or gifts to encourage them to do their holiday shopping at your store.

7.   Make the most out of social media.

Nowadays, more and more people have a profile on social networks; this is an opportunity you should not miss. Adding hashtags will give you the chance to get to new buyers and, at the same time, highly influence the regular ones.

8.   Adjust your prices whenever possible

Check the price of your products by comparing them to your direct competitors’, since many users compare prices from different portals before they decide to buy their holiday gifts.

You can also take advantage of the season to add free shipping/delivery. These types of promotions help you stand out from the competition and will be more attractive to potential customers.  

9.   Do not stop marketing your brand.

During the holidays, it is necessary that your company markets the brand. Focus not only on sharing your products but also on making your brand known. This way you can make a big impression on buyers.

10. Do not forget about social responsibility.

Since the holidays are full of positive emotions, people are willing to give more money to charity. This is why this is the right time to create donation campaigns to charitable causes, thus getting clients involved.

11. Design special Christmas packaging

This is usually a great idea for your store. Special packaging or wrapping for your products is a win-win; they turn into creative gift ideas for your clients.

Take your time and wrap your products as attractively as possible. Prepare them in a way they are ready to be gifted; this will pleasantly surprise your customers. 

12. Help your clients by suggesting gifts.

Unlike other special celebrations, such as Valentine’s Day, which are only limited to specific market segments, Christmas and New Year's are dates where everybody can get gifts. Organize your portal and other media with suggestions that go from family and friends to co-workers.  

13. Sales and promotions

Generally, the holidays are the time of the year where people spend more money than usual. This does not mean that clients are not attracted by discounts and sales. Attractive prices, easy payment, or discount coupons are some of the many alternatives you can offer that will help you to increase your sales.

It is true that during the pandemic lockdown most people were forced to go entirely digital. This is why it became increasingly important to design creative strategies using the digital world and take advantage of selling.

If you are in need of marketing help and are interested in hiring a marketing consultant, feel free to DM me to start a conversation