The 13 Customer Laws in Sales
Colleen Francis
Follow Me: LinkedIn's #1 Sales Influencer, Hall of Fame Keynote Speaker, Award-winning Sales Strategist, Best Selling Author.
Are you truly catering to your customers?
It’s one thing to provide a great product or service, but unfortunately, that’s where the experience stops for many people. Sales is all about truly understanding your clients’ needs and issues. Their experience with you should not end immediately after their signature is on paper.
The way I see it, all customers want the same 13 things from you.
Stay true to all of them and you will develop a loyal and profitable customer base who will refer you to everyone they know!
- Customers desire to be important.
- Customers crave to be appreciated.
- Customers are most interested in themselves.
- Customers want success and happiness for themselves.
- Customers want to be listened to.
- Customers will not trust unless they feel valued.
- Customers want to be understood.
- Customers build a natural rapport with people who have shared interests.
- Customers are drawn to those who show genuine interest in them.
- Customers want to associate with those who can help them.
- Customers buy emotionally and defend logically.
- Customer will spend more money to feel safe.
- Customers will pay a premium when it makes them feel special.
Let’s face it – your customers are just like everyone else at the end of their work day. We all have a natural need to be cared for and understood, which is the general theme among the points listed above.
Never stop attending to your client’s needs. They will know almost immediately the difference between someone who is interested in them and someone who was just interested in the sale. Don’t be the latter example!
Looking for more customer success? Nonstop Sales Boom is packed with strategies to bring in more clients (and keep them)!
National Business Development Manager at Orangefire Group.
6 年The deepest yearning of human beings is to have the feeling of being important!! Show? people respect and treat them as the very important people that they are.They will then give you thier time, money and business.?
ERP Software Analyst | Enable SMB Wholesale Distributors to choose the best ERP Solution for their business
6 年So true. Great "laws" to live by if you are a sales professional. When reading other posts, I feel that sometimes organizations (not just sales) forget about the importance of the client. Without clients, there are no organizations.
Nominal Director (Biomedical Engineer) with a passion for leadership. Solution Focused, Critical Thinker, Fitness Enthusiast, Empathetic Team Leader & Perpetual Student of life with an open mind. Dimetrica Ltd
6 年These are the gold standards that will guarantee repeat business