13 cool employer branding videos

For a long time, marketing has come to the sphere of work with personnel, and marketing technologies have taken their rightful place in the arsenal of HR. And all because the topic of employer brand over the last 10 years has become (and remains) one of the most important for many companies. And it is not only the interest (and focus of attention) of one department. This topic has become a regular topic in the marketing community, along with the tasks of promoting the company's brand, products, and services. It is one of the important components of corporate reputation and image.?

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We have been working with the topic of employer brand development for many years (more than 10 already), having come to this sphere from marketing. We do complex projects: from positioning and value proposition development to promotion strategy.?

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But today I want to talk about the video format that companies use to promote their employer brand.?Video is the language of the younger generation. Therefore, without it, it is impossible to work with the youth audience at all. But a lot of? employer brand video content is surprisingly monotonous and boring (I have watched dozens of videos).?Perhaps it's great content that works, though I frankly started to get bored right away.?

?But...There are happy exceptions to all the rules. So I made a selection of my favorite videos. Not all of them are new. Some have become "timeless classics", which are still cited as an example. Another interesting discovery: the format of TV series has appeared. And of very high quality. But about them next time.?

My selection of cool EB videos for inspiration.?

1. Heineken: Show the culture and destroy stereotypes of recruitment

A great mix of marketing and PR in one "flacon" in the video "Candidate" is Stylish, viral, unusual, and emotional. One of the best media campaigns that combined employer brand and corporate brand.?

2. Intel: Humor for "the insiders."

I like and appreciate the humor in advertising. Since I graduated in Math, I understand very well the people depicted in Intel commercials. A clear focus on top professionals who live in their own world and love math jokes.

3. ERG: With love for the workers and humor about the office

Manufacturing companies are my special love. I love being in manufacturing facilities. However, there are a lot of stereotypes associated with this field. And I'm glad that my colleagues know how to treat this topic with humor and are not afraid of cool experiments and interesting solutions.?

4 . McKesson: Without pathos about the work that saves lives

It's not easy to talk about what you do - more than the work you do. McKesson has done just that

5. Barclays: Investment bankers have a good sense of humor too

On what a company is willing to do to hire the best of the best (to be number 1). Great case study from a fairly conservative industry

6. Fiverr: how to gather all stereotypes in one video and make it cool

Another example of being able to make fun of the way office life is usually shown. Collect all stereotypes (which are in 90% of videos) in one video, call it a "generic recruitment video" and thanks to it show? company in a cool way.

7. Canadian Security Intelligence Service: If you have an important job

In today's world, the employer brand is promoted by the army, police, and intelligence services. There is a special art to showing this in a way that is not inferior to the best TV series, but at the same time is not as a "pop-culture". I think my colleagues from Canada have succeeded.

8. Intel: real stars changing the world

We are used to worship actors and musicians, bloggers and artists. But there are also "stars" born in offices. And this is a prime example of how to honor a true inventor.

?9. Listrak: a non-boring classic

This video is very similar to standard corporate videos. But it is done so brightly, interestingly, and unboringly that it can be recommended as an example.

10.? Reckitt: for those who like creativity and drive

Another cool example of cooperation between marketers and HR people (like Heineken does). How to show your brand, your work, and your creativity and through this invite those who like to think outside the box and create.

11. Volvo: the human face of the brand

Sometimes a brand needs to show its "human face". And this video perfectly shows that behind quality products there are ordinary people with their lives, problems, and peculiarities. By the way, it fits perfectly with the positioning of the company's brand itself.

?12. Apple: For those who think outside the box

An example of a video for people without people. Cool, stylish, beautiful. Yes, Apple also has a regular video with people in the office. But this one is much more interesting

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13. Swedish Army: Who else but you?

I love to see how seemingly "hardened" in our mind structures suddenly do something unusual. The Swedish Army has conducted a cool campaign to attract volunteers. And made a great video about it. The case is no less strong and interesting than Heineken's "Candidate". But also with important social implications.

I hope you have enough inspiration for today. And of course, share your favorite employer branding videos. I'll include them in my new selection.