12th Mar, 2023

Do RFM analysis in Python test dataset

The article provides a step-by-step guide to performing RFM analysis using Python, including importing the dataset, cleaning and preparing the data, calculating the RFM scores, and visualizing the results. The author also discusses how to interpret the RFM scores and how to use them to create targeted marketing campaigns. Continue reading >>>

The State of Email 2023 Report

The email report created by Mailmodo includes jaw-dropping forecasts, advice, and data-driven trends that shape the email industry in 2023. Additionally, it debunks common misconceptions around email marketing and presents important benchmarks from over 1 billion emails. This annual report provides expert tips, industry stats, and data-driven forecasts to help marketers send better emails in 2023. It contains insights and actionable tips from nearly 150 marketing experts, including email and marketing specialists, managers, and C-level executives. By reading this report, marketers can debunk common email marketing myths, learn from expert insights to boost email engagement and campaign ROI, and deep dive into the most important email marketing benchmarks. Access the report here >>>

Salesforce Announces Einstein GPT

Salesforce's Einstein GPT is a generative AI tool that creates personalized content across all Salesforce clouds, improving employee productivity and enhancing customer experiences. It supports public and private AI models trained on trusted, real-time data and is open and extensible. The tool will also integrate with OpenAI to offer Salesforce customers out-of-the-box generative AI capabilities. Additionally, the new ChatGPT app for Slack integrates advanced AI technology to deliver conversation summaries, research tools, and writing assistance. Salesforce Ventures' $250 million Generative AI Fund will support the startup ecosystem and responsible development of generative AI. Read more >>>

HubSpot + ChatGPT = Chatspot

ChatSpot combines the power of ChatGPT and HubSpot CRM. It lets you ask questions and provide instructions in natural language through a chat interface. Join the waitlist >>>

Upcoming Events

CX NXT - KSA

The CX NXT series is on a mission to demonstrate how technology, strategy and culture can provide the ideal, optimal experience that the new-age customer demands. Produced by Martechvibe , a leading publication focused on CX, Marketing Technology and Innovation, the CX NXT summit will bring together world-renowned CX experts, brand and product leaders in-person to share insights, inspirations and experiences - this time in Riyadh, KSA. Following a successful virtual edition in November 2021 and an immersive in-person edition in Dubai, UAE 2022, over 200+ CX leaders & practitioners will join this two-day event in Riyadh, KSA. Register here >>>

Leaders in Mobile Growth - Dubai

At the Leaders in Mobile Growth Dubai, you will be able to learn emerging mobile growth strategies and how to leverage data and convert it into incremental business revenue. Hear from experts in the industry and your peers first hand on how they are implementing their strategies and winning the race in this digital age.

Branch , Braze and mParticle invite you to join them at the Leaders in Mobile Growth Dubai, for an evening of insightful conversations, scrumptious dinner and exclusive networking. Register here >>>

Campaign Breakfast Briefing: Sharpening Your Marketing Strategies

CleverTap will be making the keynote speech giving valuable insights on on how brands can harness hyper-personalization to elevate digital experiences and unlock customer growth, engagement, advocacy & retention.?Two insightful panels will follow on Brand Safety and the rise of CTV advertising?in the region. Register here >>>

6th Dubai Pardot user group meeting

• Welcome and Catch Ups: Introduction to Dubai Pardot user group and Speakers.
• Latest news on Pardot
• Definition of Salesforce campaign and AE Campaign.
• Introduction and set-up to connected campaign [Along with Demo]
• Introduction and confirmation of Engagement History and Engagement Metrics [Along with Demo]
• Reporting on Pardot numbers in Salesforce [Along with Demo]
• Q & A and Breakout Session: Question & Answer session with expert

Event Highlights

CELP by MoEngage

Reshape by Insider.

Unbox Summit - Dubai

The? Arcsen ?Academy Upskilling program

Available Courses

Lifecycle Marketing Foundations by John Jantsch

Lifecycle marketing—which forces you to carefully examine each stage of the customer journey—can help you work smarter in this evolving landscape by allowing you to organize behavior in a way that results in profit, customer loyalty, and referrals. In this course , marketing expert John Jantsch reviews the fundamentals of lifecycle marketing. John explains what lifecycle marketing and its benefits are. He covers the marketing hourglass framework, demonstrating how to recruit and find customers, serve them effectively, and retain them over time. John also helps you build a custom hourglass for your organization and see it through the lens of marketing, sales, and service.

Learning objectives:

• Establishing a lifecycle baseline
• Understanding lifecycle thinking
• Beginning with the end in mind
• The marketing hourglass method
• Mapping the journey's touchpoints
• Setting goals for the journey
• Reverse engineering your marketing hourglass
• Engaging your team in the journey
• Overview of the lifecycle stages
• Using content to guide your journey
• Customer experience in the first 90 days
• Getting customers to re-enter the journey

Job Opportunities

CRM Executive - Khader Shashaa