12th Feb, 2023

Poll #1 Results Reveal Top CRM/CEM Platforms - Poll #2 to Determine Future Favorites

After conducting our first poll, we have uncovered the most commonly used CRM/CEM platforms in the B2C space. The results show a close race between MoEngage, cleverTap, and WebEngage and Salesforce Marketing Cloud, Oracle, SAP, and IBM. Now, it's time to find out which platforms are preferred for the future. Cast your vote in Poll #2 and see if the current leaders will maintain their position or if there will be a shake-up in the rankings.

Poll #1 Results - Click here >>>

Cast your for Poll #2 - Click here >>>

Introducing AI-Powered Email Copy Generation! ??

The team at Intuit Mailchimp has taken their content generation capabilities to the next level with the integration of GPT-3 AI technology. This new feature allows users to quickly generate ideas for their email subject lines, headers, subheaders, and alternative text. For more details >>>

Benefits of Open-Source Data Infrastructure - Wesley Nitikromo

The article argues that open source data tools can provide a cost-effective alternative to expensive cloud-based tools. The author claims that these open source tools can offer similar capabilities and performance, and can be a more flexible and scalable option for organizations. The author also mentions that there are many communities and resources available for support and development, making it easier for organizations to adopt and integrate these tools into their existing systems. Read the article >>>

Discover Open Source Marketing Automation Tools

Marketing automation can greatly improve the efficiency and effectiveness of your marketing efforts, and there are many open source options available. These tools offer a range of features and capabilities, from lead management to email marketing and more, and they can be a cost-effective way to streamline your marketing processes. Here are some popular open source marketing automation tools to consider for your organization.

1. Mautic | Now Part of Acquia : An open-source marketing automation platform that includes features for email marketing, lead management, and landing pages. Read more about the World's largest Open-Source Marketing Automation Project >>>
2. Odoo Marketing Automation: Part of the Odoo suite of open-source business applications, this platform offers lead nurturing, email marketing, and lead scoring capabilities. Check Details >>>
3. Inbound Now Now: A collection of open-source tools for inbound marketing, including landing pages, lead management, and email marketing. Check out Public repository of Inbound Now on Github >>>
4. Slack : A communication tool that can be used for marketing automation through custom bots and integrations. See how Slack can help you in Marketing Activities >>>
5. Apache Nifi: An open-source data integration and automation platform by The Apache Software Foundation that can be used for marketing automation tasks, such as data processing and message routing. Here is the user guide >>>
6. Aritic PinPoint: An open-source marketing automation platform that offers features for lead scoring, email marketing, and lead nurturing. Request for a free Demo here >>>
7. Mailwizz: An open-source email marketing automation platform that includes features for list management, automation, and reporting. Read more info about the Self-Hosted Email Marketing Software >>>
8. Sendy: An open-source email marketing platform that provides a range of features for sending newsletters, automating email campaigns, and more. Check how you can send Newsletters 100x cheaper than Amazon SES >>>

Gameball raises $3.5M to scale its CRM platform - Congrats Ahmed Khairy

Gameball’s expansion drive is backed by a $3.5 million seed funding it has raised from 500 Global, P1 Ventures and Launch Africa and Middle East VCs Seedra Ventures, Arzan Ventures, Propeller and Core Vision, as well as a number of regional investors. Continue reading on TechCrunch >>>

Loyalty in the Middle East and Africa is heating up - Loyalty & Reward Co

Loyalty programs in the Middle East and Africa (MENA) region have been growing in popularity as businesses seek to create customer loyalty and drive repeat business. The trend has only accelerated in the post-COVID era, as the pandemic has led to an increase in online purchasing and a larger pool of customer data for companies to leverage. In addition, recent economic downturns and budget cuts have made it even more important for businesses to monetize their existing customer base. Despite the unique cultural and customer diversity challenges in the MENA region, loyalty programs are seen as an attractive way to engage and retain customers, and the trend is expected to continue to grow in the coming years. Continue Reading the article >>>

Unifonic + WebEngage

Hemanth R Swamy has information on WhatsApp 's new pricing

Upcoming Events

MMA MENA Smarties - Riyadh

The SMARTIES Innovation & Creativity Days is an annual event hosted by MMA MENA in Riyadh, Dubai, and Istanbul. The event brings together marketers, agencies, media owners, and technology providers to discuss best practices and the future of marketing. The event features keynote speeches by prominent thought leaders and provides a platform for discussion on topics such as data-driven marketing, growth marketing, new technologies, changing consumer behavior, and the redefinition of creativity in marketing. The event is held at premium venues in the city and provides a unique opportunity for attendees to network and gain insights into the future of the marketing industry. Request Your Invitation >>>

Multichannel Mobile Marketing: Increasing User Acquisition & Engagement in 2023

The event will feature experts from SplitMetrics and MoEngage , and will cover the latest techniques for acquiring and engaging customers across multiple mobile channels. The event aims to provide attendees with insights into the importance of multichannel mobile marketing, the best-performing mobile marketing channels in various industries, and best practices for acquiring and engaging users. The event will also provide attendees with pro tips and opportunities to network with peers and ask questions of the experts. The event will take place on February 22, 2023 at 10am EST / 4pm CET, and attendees can register for the live event or receive access to the recording and materials if unable to attend. Register to attend the event >>>

Job Announcements This Week

1/ Jobs with Amplitude Skills

2/ Senior Manager CRM - Pink Camel Recruitment