12th Edition: GORUCK
In the 12th?Edition of "A Commitment to Excellence," we delve into the story of GORUCK, a 15-year-old company focused on making indestructible gear for two different customers with equally challenging needs. Founder Jason McCarthy started the company with a singular goal: build a backpack that would also look good in NYC, carrying a laptop and notebooks to withstand the rigors of the Special Forces. The company's foundation was making excellent products that give back to the men and women who protect the country. Growing from a singular backpack, GORUCK now produces a wide range of rucksacks, apparel, gear, and footwear.??
Rucking, a term unfamiliar to me before learning about the company, refers to the act of walking with weight on one's back. It's a low-impact exercise that is based on military training workouts. As per GORUCK, hiking in the mountains is considered rucking, while walking with a weighted backpack in an urban setting is simply called trucking. The rucksacks come in various sizes and have a military-style look. However, the darker-colored versions are suitable for work, and nobody will assume that you are going hiking if you carry one to the office. You might even be caught doing lunges down the hallway!
I appreciate the company's commitment to its gear. They create each piece up to the "life and death standards of the Special Forces." From the little I know about this part of the military, the Special Forces spare no expense when buying gear. All items are back with a Scars Lifetime Guarantee. The company describes this: "If there is a defect in workmanship or materials or if you actually manage to wear our stuff out, GORUCK will fix or replace (at our discretion) your item, free of charge. No receipt necessary - we can recognize our own stuff - and your date of purchase does not matter." The company also enables customers to customize their products with added features to fit the user's usage behavior. This added capability is a nice touch and makes each piece unique.?????
The company's success lies in combining excellent products with a committed customer base willing to support the brand. Additionally, GORUCK has created the GORUCK Challenge, a series of events providing civilians with a taste of what it's like to live the life of a Special Forces operative. Multiple events are held worldwide, bringing GORUCK fans together.
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Check out GORUCK at?https://www.goruck.com.
Thank you for reading.??