$12.7 Billion in Amazon Prime Day Sales!

Amazon did it again!

Prime Day has done it again! This year, Amazon’s Prime Day was its biggest yet - breaking sales records and bringing in billions of dollars. Apart from Prime Day making it to the top of our news list this week, there were plenty of other headlines related to the retail and e-commerce industry that made us sit up and take notice.?

• In 2023, the?sales for Prime Day increased to $12.7 billion?compared to $11.9 billion in 2022.
• On the first day of Amazon's Prime Day event,?US consumers spent $6.4 billion.
• Roku has added Shopify integration, which allows viewers to make purchases directly from ads displayed on their screens.
• The?top 100 marketplaces experienced a growth of 2.9% in 2022, resulting in a total worth of $3.2 trillion.

The Amazon Corner

Prime Day Sneak Peek:?Amazon Prime Day Sales Increased to $12.7 Billion

So...Prime Day did it again.?This year Amazon's Prime Day sales hit a record high of $12.78 billion - an all-time high for the company! Not only did this event bring in big bucks, here are a few more insights from the recent Prime Day:

• The total sales for the two-day event, Prime Day, were $12.7 billion, which is a new record. This amount is 6.1% higher than the $11.9 billion in sales in 2022. However, the growth rate of 6.1% is lower than the expected growth rate of 9.5%, as forecasted by Adobe.
• During Amazon Prime Day, customers mainly spent their money on purchasing household items. As compared to an average day in June, the sales of appliances grew by 52%. In addition to this, there was also a noticeable increase in the sales of housekeeping supplies (27%) and apparel (24%).
• 6.4% of all orders were made using buy-now-pay-later (BNPL) services. These orders generated $461 million in revenue, a 19.5% increase from the first day of the sale in 2022.

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Top Retail and E-commerce Stories

Cool Shopping On Tap:?Roku Has integrated Shopify to Allow for Buying Products Directly from Ads on the Screen

Milestone unlocked!?Roku has collaborated with Shopify to enable users of Roku streaming devices to buy products from Shopify merchants directly from their TV screens through Roku Action Ads.

Shopify merchants now have access to a commerce integration on TV streaming for the first time. This extension builds upon the current commerce relationship between the two companies. Roku adds that Shopify advertisers can gain more customer data and insights into purchase patterns through the on-screen purchase feature, in addition to accessing Roku's audience at point-of-sale.

Viewers watching Roku can press "OK" on their remotes when a Shopify merchant ad appears. This will allow them to learn more about the product, purchase it with an on-screen function, use Roku Pay to check out, and receive an order confirmation through email from the merchant. They can then continue watching their streamed programming.

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