12.5.22: The Latest B2B News

In case you haven't heard, B2B is exploding! Businesses are launching online B2B marketplaces. Developers are created innovative software solutions to accommodate the industry. Brands are zeroing in on B2B data mining and lead generation strategies. The payment industry is offering specialized B2B solutions.

These are only a few examples of how the B2B sector is experiencing unprecedented growth and transformation. You'll find examples of the progress in the stories below. We hope you find these insights useful, and — as always — feel free to schedule time with PowerSync's CEO, Igor, if you're interested in a complimentary strategy session with an experienced eCommerce expert.

Every Monday, We highlight the top B2B headlines. That’s right — We scour the web so you can stay current without getting buried in content! My hope is that you will glean inspiration from what’s making other B2B merchants successful.

So, let’s get into it.

6 B2B Lead Generation Strategies Approved by Experts

B2B Lead generation is not only limited to acquiring potential audiences and customers for your business. It is also involved in a brand’s effort in increasing visibility, trust, traffic, and credibility for a brand. The more effective a lead generation tactic is, the more high-quality prospect a brand receives.

Read the full story on RSWebSols.com.

Aluminum China Launches Global Online B2B Marketplace

Aluminum China?has launched an online B2B marketplace and supply chain platform for aluminum products.?

Read the full story on PYMNTS.com.

Tangerine Launches B2B Audience Research Tool

Tangerine has launched Trade Insights, a new B2B research and strategy development platform which enables marketers to quickly gain bespoke insights on the behaviours, attitudes and preferences of targetted professional audiences.

Read the full story on ProlificNorth.co.uk.

How to Improve Your B2B Sales Prospecting With Data

From building a strong list of leads to personalizing your outreach, there are several things you can do to increase return on your time and resources you have invested.

Read the full story on CustomerThink.com.

American Express Builds out Issuer Offerings with B2B Payments Solution

American Express?introduced Amex Business Link, a business-to-business (B2B) payments ecosystem that its issuing and acquiring partners can offer their business clients, per a press release.

Read the full story on InsiderIntelligence.com.