$124,500 in 30 minutes? You bet!

$124,500 in 30 minutes? You Bet!

Over the weekend I was witness to another successful six figure fundraiser. The results far exceeded their previous fundraiser by a mere 100%.?How???With joyful givers, abundance, prosperity, and service to community how can you possibly go wrong?

If the client had listened to and believed the news regarding the economy, how people aren’t spending, have no money and can’t donate to nonprofit organizations they may very well have decided to cancel the event.?

If the client gave into Chicken Little mindset being paralyzed with fear, stress, grief, worry, uncertainty, they would have squandered to opportunity to exceed goals and elevate service to community one hundred-fold.

They exceeded their goals with "Strategy first thinking." They had a lot to report to their donors about how they persevered during Covid for one. They used a Paul Revere mentality by being brave, confident, enlightened, responsible, trusting, and willing!

Strategy first thinking looks like this: By reverse engineering the event by the minute, they created the three-pronged approach:?Educate, Enroll and Elevate. First, the crowd was educated and informed with eyewitness account by VIP tours and first-person testimonials of the transformation. Second, all marketing and communications was targeted at enrolling people as donors who have a heart for the organization and those they serve.?Third, the organization and those they serve were immediately elevated with generous gifts from joyful givers in about 30 minutes. (When A and B are exactly right, you will get C.)

Finally, every endeavor was carefully planned by the minute with the positive donor experience in mind.?After all, we know that asking donors to jump through burning hoops of technology when they would rather wave a bid card and be recognized in the moment is fun and the end game is Lifetime donors for your organization.

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