124 – When the stakes are sky high

A new?episode of?Anecdotally Speaking?is available!?To listen to?When the stakes are sky high,?click here .

This week, Mike Adams joins Mark on the podcast, while Shawn has a few days off. Mike shares?Rick Rescorla’s heroic 9/11 story.

Saturday marked 20 years since the devastating 9/11 attacks. We had a different episode planned for you today, but Mike shared this story in our weekly team meeting last Friday morning. We quickly decided to record another episode, given the story is topical, touching, and impactful.

The story?makes several?meaningful business points, including:

• No matter how unlikely an event seems, it pays to prepare;
• The consequences of unpreparedness can be catastrophic; and
• Don’t dismiss something because it seems unlikely.

Note that there is a trigger warning at the beginning of this episode.?If you choose to skip this one, we look forward to having you back next week.

To watch a video of Mike telling this story,?click here .?

To learn more about our?Story-Powered Sales?program, mentioned at the beginning of this episode,?click here . You can also email Mike, our Head of?Story-Powered Sales, at?[email protected] .

The movie mentioned is?We Were Soldiers .