1/2/3 Party Data Collection - Fastest Way - Lotame Lightning Tags

Find your people faster on the web with Lightning Tag. Upgrade to Lightning Tag for the fastest 1 Party, 2 Party and 3 Party data collection & activation!

What is Lightning Tag?

Lightning Tag is Lotame’s new and improved data collection and audience activation solution. With Lightning Tag, you’ll be able to collect and activate your data across all devices in real-time, getting the most out of every user and impression. 

How Can Lightning Tag Help Me?

Collect Everyone, Everywhere: As browsers become more restrictive of third party trackers, publishers need a solution that can continue to collect valuable first party data in all environments. Lightning Tag will collect and extract data on every single device that visits a webpage, increasing audience scale by 20-50%!

First Impression Targeting: Get more out of every site visit, starting with the first. With Lightning Tag, first impression targeting doesn’t rely on contextual signals alone unlike other in-market offerings. We enrich your audience and insights by connecting valuable third-party audience information when available. 

Increase Your Audience Match Rate: Gain up to a 100% match rate with your ad server and other publisher tools. With increased audience scale, you can better monetize and target site visitors on every opportunity.

Beta Results 

Clients who have been testing the Lightning Tag product have seen great results!

1. Increased audience scale in the DMP

Improved audience match-rates within ad-servers

What is Lightning Tag Replacing?

Lightning Tag replaces the Standard Tag, Advanced Tag, SmartTag, and the Audience Extraction API. 

How Do I Get Started?

Interested in learning more or want to get set up with Lotame’s new tagging capabilities? Contact - [email protected]

**Source = Lotame

To know more about 1st / 2nd / 3rd party data, visit: https://www.lotame.com/1st-party-2nd-party-3rd-party-data-what-does-it-all-mean/