- Over the past month, the tourist markets in the U.S. and Europe have recovered to half of its pre-pandemic levels as international travel restrictions are eased. Roland Berger, a global consulting firm, has modeled global travel based on its assessment of market trends and two recent surveys. Driven by strong market growth, international travel in China is expected to gradually recover in mid-to late 2022.
- Trip.com Group held its 2021 Global Partner Summit in Macau last week. At the Summit, Chairman and Co-founder of Trip.com James Liang predicted that Asian countries are likely to resume international travel within the next three months. China is estimated to restart within six months in order to learn from neighboring countries.
- Hungary held a 12-hour livestream last week. Six KOLs and travel experts were invited.?The livestream included radio station, C-terminal KOL livestream platform and B-terminal livestream platform. Nearly 11 million people listened and watched the production.
- Australia’s Customized Tour Seminar was held in Guangdong last week, organized by New South Wales, Western Australia, Melbourne, and Queensland. China-Australia tourism in the post-pandemic era was discussed, including the definition of high-end travel in China, characteristics of the high-end travel market, including consumption behaviors, and how tourism administrations and destination suppliers can help the industry recover. Additionally, the seminar covered Australia’s attractions that are well-suited for high-end travelers.
