12.12.22: B2B Monday Mashup

Happy Monday! Today, I want to ask you a question: Are you doing all you can to maximize the success of your business? Keep scrolling, and you'll find a few stories that discuss B2B marketing and payments. I hope they will offer some food for thought for you. Are there ways you can spice up your marketing campaigns in the year to come? Is it time to optimize your payment process to start accepting crypto or buy-now-pay-later options?

More importantly, is your tech stack in the right place to accommodate scalability for your business? Schedule time with me if you're interested in a risk-free consultation with a true eCommerce expert.

Every Monday, We highlight the top B2B headlines. That’s right — We scour the web so you can stay current without getting buried in content! My hope is that you will glean inspiration from what’s making other B2B merchants successful.

So, let's get into it.

How to Make B2B Marketing 'Not' Boring

While most companies will have these values figured out right at the beginning, it’s essential to revisit your values from time to time. Your brand’s values and culture should be reflected in your product and marketing efforts.

Read the full story on FinancialExpress.com.

Is Blockchain The Future of Real-Time B2B Payments?

PYMNTS recently sat down with the CFO?of?CleanSpark to talk about the business-to-business (B2B) evolutions in play, and how he sees B2B crypto as payments representing the spear-tip of industry innovation.

Read the full story on PYMNTS.com.

B2B is The New Driver of Growth for Buy Now, Pay Later

With millions of shoppers paying for their items over a set period of installments, the options to purchase are more varied than ever. But the real buy-now-pay-later growth in the next decade won’t come from retail spending; the business model is getting a boost with many B2B businesses moving to add BNPL as a payment option.

Read the full story on RetailTouchpoints.com.

A Year in B2B SaaS: The Biggest Stories of 2022 & Who to Watch in 2023

The numbers speak for themselves?– B2B SaaS startups across the Southeast region were certainly busy this year scaling and helping enterprise clients navigate uncertain economic conditions.?Which startups made the biggest splash??

Read the full story on hypepotamus.com.

LinkedIn Announces New Privacy-Friendly Ad Targeting Options for B2B Brands

LinkedIn has?announced?some updated ad targeting options, as it works to align with evolving privacy regulations, while still providing optimal reach options for brand partners.

Read the full story on SocialMediaToday.com.