In a recent Woo BizChat
, hosts Emma and Adam talked about the benefits of PR for WordPress specific businesses. Adam is a PR specialist that runs Cirrus Influence
.
- Start with the why: Before starting a PR campaign or diving into networking events like WordCamps, clarify the purpose and objectives behind your efforts. Understanding the "why" will guide your actions and decisions.
- Identify your tribe: Find the communities or groups where your target audience is active and engage with them. Building relationships within these communities can provide invaluable support and opportunities for collaboration.
- Be bold and persistent: Don't be afraid to reach out to potential partners or event organizers. Even if you receive a "no" initially, don't be discouraged. Seek constructive feedback and consider alternative approaches for future endeavors.
- Develop your expertise: Continuously work on improving and sharing your knowledge and expertise. Consider giving talks at local meetups or WordCamps to establish yourself as an industry expert.
- Practice public speaking: Engage in activities like Toastmasters to improve your public speaking skills. Confidence in presenting your ideas is crucial for effective communication and networking.
- Embrace confidence: Confidence doesn't come from external validation. You have to believe in yourself and your capabilities. Take the initiative and recognize your own potential.
- Avoid hard-selling tactics: When participating in events or engaging with potential customers, focus on building relationships rather than pushing sales. Provide value and focus on becoming a trusted resource for your audience.
- Keep track of data and feedback: Gather data and feedback from your PR activities to assess what is working and what needs improvement. Data points, whether positive or negative, provide insights for refining your PR strategies.
- Engage in the margin: Allocate resources and opportunities for creative marketing initiatives. Having some margin allows you to experiment with brand-building activities and sustain long-term growth.
- Utilize WordCamps as relationship building: Attend and sponsor WordCamps with the intention of building relationships rather than solely emphasizing direct sales. Use these events to connect with the WordPress community and establish your brand identity.
- Don't wait for confidence: Confidence is an internal decision. Don't wait for external validation or a sudden surge of belief in your abilities. Take charge of your confidence and trust in your potential to make things happen.
- Seek encouragement within: Ultimately, the motivation and encouragement you need comes from within. Don't rely solely on external sources for validation. Embrace self-encouragement and belief in your journey.
