12 Ways to Drive More Customers to Your Local Business Using Content Marketing

The other day, I was looking up local air conditioning repair businesses.

No, I didn’t need to get my AC fixed. I just wanted to see how the businesses were doing in Google’s search results.

I looked at a few different companies, and I started to notice a trend.

The local businesses in the top places in Google’s local results all had one thing in common: content marketing.

The AC companies without blogs, video channels, or other content got the leftovers.

Some of them, I noticed, had to buy costly AdWord ads to even show up on the front page of Google.

Content marketing for local businesses works differently than it does for giant brands, but it’s just as important.

In fact, the top three local marketing tactics are all digital. According to MarketingProfs, 76% of business owners use their website for marketing.

If you’re a local business that’s hoping to get more customers, content marketing is a powerful tool at your disposal.

In this article, I’ll share my top 12 ways to leverage it to drive more customers to your business.

Increase your Google traffic

It’s no secret that to get more customers, you need to get more organic traffic through search engines.

Reaching the top results on Google is no easy feat, however. Using local business marketing techniques, however, we can expand our reach on search engines.

You also need to have a strategy for building links and authority. This is one of the primary ranking factors for all search engines, and it isn’t hard to accomplish.

These strategies will skyrocket your website to Google’s front page and send you hundreds or even thousands of visitors who are primed to buy.

1. Target local keywords

In Google Keyword Planner, you can easily target keywords based on what locals search for.

This is often different than what international or national searches might be. You should base your content marketing strategy on these type of keywords.

To get started, select Get Search Volume Data and Trends.

[Click to continue reading...]