12 WAYS TO BUILD BRAND CREDIBILITY
James Church
Author of Investable Entrepreneur. #1 Amazon Best Seller. Business Book Awards 2021 Finalist | Business Advisor of the Year 2022 | Co-founder of Robot Mascot - a global award winning investment readiness agency.
Whether you are a small start up at the beginning of your business journey or a more established company, investing time in building your brand credibility is crucial in growing a successful business.
When you’re thinking about your market, get in the mind-set of your customer. People can’t trust you if they don’t know you. Would you trust someone you had just met? Probably not. So it’s worth looking for ways to build trust in the eyes of your customer. Start by thinking about the tale-tell signs you would you look for in a product or service before buying it.
Here’s 12 ways to build your brand credibility.
1. Social proof
Social proof can include customer ratings, reviews from leading industry bloggers, and even industry awards. If a potential customer can see that other customers, trusted bloggers or award organisations have used, liked and recommended your product or service, your offer becomes more desirable and less risky.
2. Endorsements and high profile clients
Positive testimonials are a great way to build your brand credibility. If there are any famous, respected or well established people among your clients their endorsement will be worth its weight in gold to make your offer even more desirable and to boost your credibility. Make the most of opportunities like this and showcase your high profile clients (with their permission).
3. Micro-influencers
It’s not easy competing with big household brands when you’re starting out, but using everyday consumers who have a good social media following is a great way to get people to promote and engage with your brand. It’s a very cost effective way to add credibility to your product.
4. Credibility and qualification
Any evidence that prove your credibility and qualifications should be shared. Many customers will want to see the team behind the product (especially in business to business markets). Showing yourself as a credible figure will increase your brands credibility, trust and prestige.
5. Use logic and benefits
We are all very sceptical about things that are too good to be true. So if someone feels that way about your offer it’s important to put them at ease and show them why it is logical and beneficial for both you and your customer, and that there is no reason to be suspicious.
Library Marketing Executive at Cambridge University Press
6 年Very helpful and straight-forward article, I definitely agree with all your points. Especially being honest - it's the only way to build a trustworthy brand whilst having a clean conscience.