12 types of email subject lines that get clicks and drive purchases.

????? ???Welcome to The Monday Morning Hustler’s Club. This is the In-Print of?The Daily Copy. In this weekly opinion piece, I'll give you some tips and tricks for the hustler & how to best maximize your time and subdue the earth!?????? ??

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Some people think email marketing is dead. Some people think it’s all about content, content, content.

When, in reality, email Newsletters have grown – even LinkedIn has their own built in email newsletter, like the one you’re reading! (?? Subscribe today)

But it’s not just newsletters – many B2B businesses rely solely on email marketing as a cadence to keep their name in front of potential customers.

But so many of us just don’t know what the best practices are for email marketing. So we send out little blog out into the void, check our Mailchimp, sigh, and say, “well, email marketing must not work.”

So check this out! ↓

Below I've listed 12 subject line hacks that drive clicks and get your email opened and not deleted!

This isn’t the be all and end all of email marketing, but it will help you get your emails opened and it will help you begin to get traction through your click funnels.

Email subject lines that get clicks!

1. FOMO

What It Does: Makes people afraid of missing out.

Why It Works: It creates urgency to take action.

Basic Example: “Your 2023 summer body starts in winter.”

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2. Scarcity

What It Does: Make people afraid of missing out (this is a specific form of FOMO).

Why It Works: It creates urgency to take action ASAP.

Basic Example: “Sale ending in 24 hours”

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3. How To.

What It Does: Share a useful guide with your audience.

Why It Works: Content with clear benefits gets clicks.

Basic Example: “How to feel better with one easy meal replacement strategy!”

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4. Self Interest

What It Does: Appeal to people’s self-interest.

Why It Works: We’re all naturally interested in ourselves.

Basic Example: “Take this quiz to identify your skin type”

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5. Question

What It Does: Ask a question.

Why It Works: People have a natural desire to answer questions.

Basic Example: “What do you wish you could change about your diet?”

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6. Lists

What It Does: Starts a list.

Why It Works: Lists are easy to consume and often attract attention.

Basic Example: “5 things you can do to get up earlier.”

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7. Name Dropping

What It Does: Use the name of a famous person, brand, or idea.

Why It Works: Famous names attract attention.

Basic Example: “This is what Jonny Depp drank at the Juice bar.”

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8. Comparisons

What It Does: Compare two things.

Why It Works: Comparisons can be helpful, and they create a tiny bit of drama.

Basic Example: “Vegan vs Meat eating diets. Pros and Cons?”

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9. Authority

What It Does: Present an authority figure.

Why It Works: People tend to listen to those with trust/authority.

Basic Example: “7 ab training exercises from a professional athlete with 3 kids.”

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10. Exclusivity

What It Does: Share exclusive information or offers.

Why It Works: People like to feel like they’re in an exclusive club.

Basic Example: “Special discount for top customers only”

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11. Case Studies / Stories

What It Does: Start a story about a customer or someone else.

Why It Works: People are naturally interested in stories.

Basic Example: “How replacing 1 meal a day leads to a million-dollar

business.”

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12. Interesting News

What It Does: Send news to your list.

Why It Works: If the news is interesting, people enjoy reading it.

Basic Example: “CDC releases advice on eating Wheatgrass everyday.”

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