12. Tony - Elevating His Business – Unlocking the Extra Profit with Simple Reviews
Pete O'Keeffe
If you're a Construction Business Owner, I'll help you make even more??????, & have even more ??? off-site. I'm a passionate Kiwi ???????? who loves rugby.????
Unlocking the Secrets to Sustainable Success in Your Construction Business
You’ve built a successful construction business, and with that comes the thrill of pushing boundaries, testing your limits, and seeing just how far you can go. There’s immense satisfaction in what you’ve achieved so far—turning your vision into reality, watching your projects take shape, and creating something tangible from your hard work.
But now, as your business grows, so do the demands on your time. Days have become longer, and nights seem shorter. Your personal life and family time are slipping away, buried beneath the weight of daily operations, staffing issues, and constant demands. While revenue might be stable, profit margins are shrinking, and the overwhelming stress of keeping everything afloat is starting to take its toll.
The truth is, the strategies and tools that got you here may no longer be enough to take you where you want to go. The same approaches that fueled your initial success could be costing you more than you realize—in time, in stress, in chaos, and perhaps most importantly, in the strain they place on your relationships.
It’s time for a new approach. You need a system that allows you to grow your business without burning out—a method that ensures sustainable success, greater profitability, and gives you your life back.
That’s where my Leadership Newsletter comes in. Each week, I introduce simple yet powerful tools and strategies designed specifically to help you build your business systematically and profitably—without sacrificing your personal life in the process. You’ll learn how to streamline operations, get off-site more often, reclaim your time, and see more daylight than midnight hours.
You’ll be able to:
?? Boost Your Profits by 61% within 12 weeks
? Take More Time Off-Site within 5 weeks
?? Drive Sustainable Growth
Backed by solid research from fields like NLP, neuroscience, psychology, and physiology, my newsletter covers the three pillars of great leadership:
Each edition follows the journey of “Tony,” my fictional construction business owner who faces real-world challenges just like you. Through Tony’s story, I explore the pitfalls, setbacks, and victories that every business owner encounters. His challenges might mirror some of the obstacles you're dealing with right now—and his successes can be yours too.
Ready to transform the way you lead your business? Sign up today and discover the tools that will help you grow with less stress, more profit, and more time for what really matters.
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12. Tony - Elevating His Business – Unlocking the Extra Profit with Simple Reviews
Steve’s ?Game-Changing Conversation
Steve pulled up to the site, where Tony and Jayne were waiting at a table near the ever-present hum of construction machinery. The atmosphere was buzzing with potential—this wasn’t just a catch-up, but a key moment to unlock new growth in their business.? Steve plopped the chocolate biscuits on the table while Tony put 3 steaming mugs of coffee on the table.
"Let’s dive into The Profit Chain," said Steve, getting straight to the point.
Tony and Jayne leaned in. They had recalculated their numbers and made an adjustment that showed an increase in their average spend from ￡26,000 to ￡29,357—an additional ￡3,357 that would lead to substantial results. They didn’t just talk numbers; they showed Steve how this simple shift had brought an extra ￡15,509 a month in revenue and ￡930 a month in net profit! By K.Y.N.(Knowing Your Numbers), they were seeing a return on investment that any business owner would envy.
The Results Speak for Themselves
Steve was thrilled. On top of that, the 10% bookkeepers challenge he had asked them to do was bringing in more revenue and profit, and Tony’s conversion rates were steadily climbing as Tony honed his sales script. The business was turning a corner, becoming stronger, healthier, and more profitable by the day.? The 5 key metrics being followed by Tony and Jayne – especially Profit Margin and Conversion rate were really impacting on their bottom line.
The Debtors’ System – Taking Control of Cash Flow
"How did you get on with the debtors' system?" asked Steve.
Jayne smiled as she pulled up her spreadsheet. In just one week, she had contacted 19 customers and had secured ￡36,321 in overdue payments. “It was easier than I thought,” Jayne said. “By being 'firm, fair, and friendly', people stopped making excuses and paid up. And I have a list ready of people to call next week as well.” Your script really helps Steve
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Steve’s eyes lit up. “Brilliant! You both deserve a reward—dinner’s on me tonight.”
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Call to Action – Take Control of Your Profit Today
Now, imagine this for your own business. What would a few small tweaks to your average spend and debtors’ system reveal? How much profit could you unlock that’s currently sitting hidden in your accounts?
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Success in the construction industry isn’t just about working harder; it’s about working smarter. The road ahead may be challenging, but with the right mindset, a creative approach, and a well-defined strategy, it’s a journey that leads to incredible rewards.
If you recognize yourself in Tony’s story and are ready to transform your business—whether it’s tightening operations, reducing costs, or optimizing project timelines—let’s talk. Book a call with me today, and let’s see how I can help you create a more efficient and profitable future for your construction business.
You’ll be able to:
?? Boost Your Profits by 61% within 12 weeks
? Take More Time Off-Site within 5 weeks
?? Drive Sustainable Growth
Contact me:
Together, we can identify your weak links and build a business that not only survives—but thrives for years to come.
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I’m Pete O’Keeffe – The Peak Performance Business Coaching Specialist.
I’ve run my own businesses and along with my wife Janelle, we coach and mentor Construction Business owners in the UK, USA, and New Zealand.?? We Coach Across Continents.
We are currently driving home – Overland – to NZ.?? Our journey kicked off in April 2024 and we expect to be home possibly the end of 2025.? However, the allure of new places keeps us turning left or right, adding unexpected detours and extending our adventure.??? What makes this odyssey possible? We’ve structured our business in a way that allows us to Coach Across Continents. That’s right—we’re able to coach our clients from wherever we are, whether we’re overlooking mountain ranges, exploring hidden beaches, or navigating bustling city streets
If you’re ready to advance your business please watch this quick video (2:40) on how I can help you and your business….
I’m the creator of the “7 Step Business Growth Roadmap” my system to help you fast-track your business to make even more money, have more time freedom, and have a business that can effectively work without you.
Take my free test to see where your business rates…
I am the author of “Family Matters, So Does Business.? 5 Ways To Keep Your Family & Business Flying.” ? ?It was a #1 best seller on Amazon in March 2020.? Order your copy here.
P.S. If you have missed the previous 11 parts of Tony’s story then you can find them in the features section of my LinkedIn profile https://www.dhirubhai.net/in/pete-okeeffe-business-leadership-training/
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