12 steps to create your $50k front end offer
David Newman, CSP
CEO Brand Architect. Market eminence in 12 months for business mavericks ONLY. Boost revenue, prestige, and market cap ??3X Bestselling Author???Top 1% Podcast Host.
Creating a $50K front-end offer is a strategic move for consulting firms looking to establish a high-value relationship with new clients.
Whether you sell strategy consulting, cybersecurity consulting, management consulting, or any type of high-end professional service, this is the key to unlocking more and better clients FAST.
12 steps to create your 50k front end offer
Here is a step-by-step cheat sheet designed to help you brainstorm and quickly implement various front-end offers.
$50k Front-End Offer Development Cheat Sheet
Step 1: Identify Your Target Market
Action Items:
? Define your ideal client profile (industry, size, market segment).
? List the most common challenges and pain points these clients face.
Step 2: Assess Your Firm’s Strengths
Action Items:
? Conduct an internal audit of your consulting firm’s best skills and most successful projects.
? Align your strengths with the market needs identified in Step 1.
Step 3: Analyze Competitor Offers
Action Items:
? Research what similar offers your competitors have in the market.
? Identify gaps in their offerings that your firm can exploit.
Step 4: Brainstorm Potential Offers
Action Items:
? Host a brainstorming session with your team focusing on innovative ways to solve the identified client problems.
? Use techniques like mind mapping or SWOT analysis to generate ideas.
Step 5: Validate Ideas with Market Feedback
Action Items:
? Select the top 3-5 ideas from your brainstorming session.
? Conduct informal interviews or surveys with potential or existing clients to gauge interest and refine the offers.
Step 6: Define the Offer Structure
Action Items:
? Choose the format of each offer (e.g., workshop, assessment, audit, report).
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? Outline the key components, timelines, and deliverables for each.
Step 7: Set Pricing Strategies
Action Items:
? Determine a value-based pricing model that makes investing in this offer a no-brainer, and as risk-free as possible.
? Consider offering tiered pricing for different levels of service, different types of client organizations, or bundling in services you’re already delivering at low or no additional cost but high value for clients.
Step 8: Create Marketing Collateral
Action Items:
? Develop clear and compelling descriptions of each offer.
? Create marketing materials such as a simple 1-page PDF, Google doc, or slide deck (no more than 10 slides please!)
Step 9: Train Your Sales Team
Action Items:
? Provide your sales team with training on the details and benefits of the new offers.
? Role-play potential sales scenarios to refine your sales conversation roadmap and position the offer in a compelling way.
Step 10: Launch the Offer
Action Items:
? Plan a soft launch to a select group of clients for feedback.
? Incorporate feedback, finalize marketing campaigns, and launch the offers officially.
Step 11: Monitor Performance and Gather Feedback
Action Items:
? Set up systems to track the success of each offer (e.g., number of sales, client satisfaction, conversion into your main professional services).
? Regularly collect client feedback to continually refine and improve the offer.
Step 12: Scale Successful Offers
Action Items:
? Identify which offers are performing best.
? Explore opportunities to expand these offers or adapt them for different markets or segments.
Final Notes:
p.s. Want more help in developing your first (or next) $50k front-end offer? Join me for this free masterclass on May 22.
CEO Brand Architect. Market eminence in 12 months for business mavericks ONLY. Boost revenue, prestige, and market cap ??3X Bestselling Author???Top 1% Podcast Host.
5 个月Bonita Grobbelaar This might also be helpful for you in addition to the webinar replay.
Professional Speaker | Author | Training F250 Leaders in Science & Tech | Helping You Tell 'Stories that Stick' w/ Confidence that Captivates. Become a top 5% Leader in Exec Comms.
5 个月Love this spin on a "12 step program" David Newman, CSP , total gold here for anyone who wants to take action from a post… This one's it!
Executive Administrative Assistant
6 个月David Newman, CSP Fantastic guide! It’s a comprehensive roadmap to creating high-value offers. This strategic approach can indeed unlock more and better clients fast. Keep sharing such valuable insights!
Stay Out in Front?! Providing Powerful Competitive Intelligence to Executives Making Critical Decisions | Servicing CEOs, CSOs, CMOs, Brand Managers & CI Leaders | Keynote Speaker and Workshop Facilitator | CI Fellow
6 个月David Newman, CSP Outstanding guidance! So many valuable, practical action steps that illustrate your expertise. Definitely affirm the importance of competitive research and VOC research as part of the process. Thanks for sharing your insights and perspectives!
I really found the 12 steps and action plans a great tool to develop your proposal for consultation. Focus on the strengths of your organization, provide examples of similar programs or projects you have worked with a variety of client types and the results and preferences by the customer on how the consultation was considered to be complete.