#12 Social Commerce Insider: The Hottest News ??

Welcome back, social commerce champions! ????

As always, you're right on time for Social Commerce Weekly—your go-to destination for the hottest trends, news, and breakthroughs in the social commerce universe! ???

This week, we dive into Wix's exciting integration with YouTube, ShopMy's hefty funding for expansion, and LTK's revealing report on the power of creators.

On your marks, get set... let's explore! ?????

?? SOCIAL COMMERCE HOT NEWS ??

?? HOT TAKE #1:

Wix and YouTube Team Up for Enhanced Social Shopping Experience

Wix has just announced its collaboration with YouTube, unlocking a universe of possibilities for businesses to amplify their social shopping experiences. This move positions Wix as a leader in the rapidly transforming e-commerce space, tapping into the enormous audience reach of YouTube and Wix's user-friendly website-building tools for higher visibility and sales. ??

?? What it means: Enhancing customer interaction with video content is setting new standards for e-commerce, pushing businesses to explore similar integrations to stay ahead.

?? Catch all the details on TechCrunch here.

?? HOT TAKE #2:

ShopMy Bags Raises $77.5 Million to Expand Social Commerce Reach

ShopMy, a startup focusing on social commerce through influencers, has secured a colossal $77.5 million in funding to delve into new advertising verticals. This move spotlights the ever-increasing significance of social commerce as more consumers trust influencers for product advice. With expansion on the horizon, ShopMy is emerging as a pioneer at the crossroads of content creation and e-commerce. ???

?? What it means: The intersection of influencers and social commerce continues to offer a goldmine of opportunities for innovative brands.

?? Dig deeper into ShopMy’s plans on Business Insider here.

?? HOT TAKE #3:

Creators Drive Consumer Trust and Trends According to LTK Report

LTK's 2025 Creator Market Report underlines the pivotal role creators play in shaping consumer trust and trends in social commerce. Businesses that collaborate with creators are witnessing an uptick in customer engagement and conversion rates. The takeaway? Creators are not just influencers—they're trendsetters transforming e-commerce. ??

?? What it means: Authenticity and community-driven commerce via creators have never been more crucial in shaping buying behavior and brand affinity.

?? Check out the full report on LTK's official website here.

That wraps up this week's sizzling insights! ??

With social commerce shifting gears every day, we’re here to keep you in the driver's seat.

Stay tuned for next week’s roundup, and if you want to delve deeper into these trends or share your insights, let's connect. ??