12 Simple Copywriting Tips For Marketers To Produce Outstanding Results

Copywriting is no longer an option.

As a marketer, you can′t afford to not master this skill and you′ll discover why at the end of the article.

For now, you′re just looking for some copywriting tips. Welcome, you′ve landed on the right page.

In a few seconds, I′ll show you 12 simple, time-tested copywriting techniques to help you stand out in the marketplace and create outstanding results for yourself or the company you work in.

By the way, there will be a bonus tip at the end.

Nod your head if you′re ready to impress everybody with what you′re gonna learn here.

Let′s roll.

#1 – Do The Research

If you study the master copywriters, you′ll discover they all talk about understanding your audience as the number one priority before attempting to write any copy.

Look, this first step is vital, you can′t get lazy here!

You need to know everything about the audience you′re writing copy for. Without proper research, all the following copywriting tips won′t mean anything.

I recommend you get a copy of Dan Kennedy′s book, The Ultimate Sales Letter. He breaks down a list of smart questions you need to ask in order to properly understand your market.

#2 – Write Ad Copy In A Good Mood

This might sound weird, but I promise you it′s the most effective copywriting technique you′ll ever see.

You probably already know there′s a connection between your brain and your fingers. The tip of your fingers are very sensitive areas and can pick up the emotions you′re experiencing in your mind.

Sound weird, doesn′t it? Just try this…

• First, write a short paragraph to a loved one when you′re angry and frustrated.
• Then, write that same paragraph when you′re happy and grateful.

What you′ll find out is that when you write in a positive state of mind, your words are also positive and flow better.

Human beings cannot be fooled, your prospects will pick up your emotions when reading your ad copy.

Now, a little weird trick I use because I don′t want to wait until the stars align to write, is to commit to writing.

That′s right! The simple act of committing to it will make me more positive and help me write better copy.

I can′t say for sure this will work for you as well but give it a try!

A little weird trick I use because I don′t want to wait until the stars align to write, is to commit to writing.

#3 – Be Authentic

You′ve probably heard this somewhere at some point, perhaps even multiple times.

As a marketer, being authentic in your copywriting is so important!

You just can′t force someone to believe in something you don′t believe yourself.

Authentic people are admired because their message is transparent, honest and they project how they feel without reservations.

This is exactly what you need to do in your copywriting, even if your message is controversial and shocks people′s belief system.

Remember that nothing converts better than the truth.

#4 – Talk To A 7 Year Old

Trying to look and sound smart in your copywriting is a huge mistake. Look, you′re not in high school anymore, people don′t care about your impressive word selection.

Sometimes, marketers push so hard to sound smart they lose the prospect′s interest.

Write your copy as if you were talking to a 7 year old. Make it simple to understand.

You′re not gonna write a contract here, you′re going to craft a piece of ad copy. Something that helps your prospects take the next step and potentially solve a problem.

Sometimes, marketers push so hard to sound smart they lose the prospect′s interest.

#5 – Choose The Right Words

I′m not sure if words are mightier than the sword. What I do know is that words are powerful.

Much like in a battle where sword selection is vital, in marketing and advertising, word selection is... (continue reading here)