12 Pro Tips to Help You Increase Traffic and Gain YouTube Subscribers
The best YouTube channel on the planet does you no good if nobody watches it. Not sure how to get the followers you need? Here are 12 pro tips to help you increase traffic and gain YouTube subscribers.
Are you having trouble getting eyes on your YouTube page?
An awesome channel means nothing if people aren't watching and more importantly, subscribing. There are some easy and free ways to organically draw people to your videos and increase traffic to your page.
It will take some time and work, but it can be done with a few effective tools. Check out the 12 pro tips below to help you gain YouTube subscribers and take your online presence to the next level.
Avoid Hacks
If you've ever typed, "How to get more YouTube subscribers" into your search engine, you've likely come across a variety of ads, sites and video tutorials promising secret hacks to get your count up for free. But these are just that, hacks! So don't listen to them and waste time down a rabbit hole of false advice.
Most of these videos are actually pranks. For example, a YouTuber will explain at length some tips and tricks to alter the subscriber number on your page. You can go through the steps of accomplishing this and think you've just struck gold.
But newsflash, this is just changing how the subscriber count looks to you on your browser, not for viewers or the audience you're trying to reach.
That's just one example of how these hacks are a huge waste of time. You should be spending that valuable energy on real, tangible ways to up your subscriber count in a natural and authentic way.
It can be done and we'll explain how below.
Self Promote
It may sound simple but for many people, self-promoting can be a major cause of avoidance and anxiety. It's easy to promote a friend and tell the world about the cool new video they just posted. But doing the same for ourselves can feel gross and self-indulgent sometimes.
You need to get over that hurdle and self-promote! It's the only way the world will know you exist and think to check out the content you're making. You don't have to overdo it but, if you've just posted a new video, create a social media post about it urging people to check it out.
Be proud of the content you're creating and understand the value it has to potential viewers.
Are you helping someone? Giving them tips and tricks? Reviewing a product they should know more about? Or simply sharing your art by singing, dancing or making them laugh?
What you have to share is important, so treat your videos as if you were your own publicist and get people watching!
Make a Publishing Schedule
Creating a publishing schedule will keep you on track and help push out the videos you've created in a timely, evenly spaced out way. You don't want to publish a few videos at once and then go silent for weeks.
You need to keep a steady stream of videos hitting your page so people know you're still around and creating content they want to view. Try to publish at least one new video a week.
Pick a "publishing day" and stick to that so viewers can expect to see a new video at the same time each week and look forward to watching what's next. Don't disappoint your growing audience by allowing them to think theirs something new only to come to your page and find last weeks video.
Make Enough Content
Creating consistent content can be difficult. It requires planning ahead in order to be sure there is always something on deck to be created and shared. You want to build momentum on your page and creating plenty of content is the first step in doing so.
Don't go silent on your page or more than a week. People will stop talking about your channel and people who already do subscribe will wonder why you've gone missing and move on.
You don't want to risk people losing faith in your channel and going to find another one who fulfills the same need. They may not come back if you've been replaced. Avoid this by creating at least four videos a month, so people know you're always active.
Get to the Point
People want instant gratification and the risk of losing their attention is at an all-time high given the amount of free content at their fingertips. If you haven't grabbed your viewers attention within the first 10 seconds, chances are they'll swipe away and start watching another video they find more interesting.
One way to avoid this is to get to the point quickly. This means explaining what's going to happen in this video right away, what viewers can expect and more importantly, why they should stick around.
Be sure to work on your video intro carefully and ask yourself if you were watching, would you click away or dive in. If you aren't sucked into the video in the first few seconds, your viewers won't be either and you'll have to adjust.
Use Playlists
Creating playlists is an easy way to keep new viewers engaged, watching more of your videos and inevitably subscribing to your channel. Create a specialized playlist order that introduces the viewer to your channel and puts your best foot forward to ultimately gain their loyalty.
You can also create other playlists that help viewers complete certain tasks their researching. If your channel is educational and teaches people something, consider clumping the videos into various playlists so viewers can more easily find what they're looking for and streamline their search.
Mention Yourself in Reviews
Depending on what your YouTube channel covers, writing a review on a site like Amazon and then mentioning your page within that review could be a very helpful tool. Ask yourself if your channel is about anything that is commonly purchased and reviewed on that site.
For example, if your channel is all about book reviews or product how-to's, adding a channel mention in the body of your review could help direct other reviewers and users of that product to your channel for more information.
By using this as a tool, you're reaching straight into the computers of people who would likely benefit from and enjoy your page as opposed to casting a more general net.
Utilize Facebook Groups
Facebook Groups is one of the strongest places to self-promote. You'll have already accomplished half the battle by promoting in a space that has built-in interest because people who are members of that group are looking for something specific.
To find the right group for your channel, simply type in the relevant keywords and filter to finding a group. Once you've found a few that work for you, mention your page in the comments section and encourage people to check it out.
Subreddit
The same idea goes for Reddit. It's a place where people with very specific interests flock and you can capitalize on that by posting your YouTube videos directly into the comments of a particular subreddit.
Keep in mind that the video you're posting has to be relevant to that subreddit otherwise it will not be approved. Find some niche subreddits that have to do with the topic you cover in your videos and get more eyes on your page.
Put Thought Into the Title
The title of your video matters when it comes to getting clicks. There are a few things to ask yourself and consider when creating it. First of all, is it too long? You want to avoid a long-winded, confusing title.
Keep it short, simple and to-the-point. When multiple videos come up after a user searches, they're all next to each other and yours needs to stand out. The best way to do this is to have a title that answers their need the fastest.
Their eye will be drawn toward your video because it's easily addressing what they're searching for and a click will usually follow. When this happens consistently, you can accumulate more subscribers because viewers will know your videos are the clearest and most direct when it comes to finding what they're searching for.
Go Global
Once your videos have gained some traction, you should consider translating them into different languages so they can have a wider reach around the world. Don't worry about doing this for all of your videos. You want to pick and choose the ones that became the most popular and connected most with your audience.
Once you have these, you can add subtitles in various languages like French, German or Spanish in order to infiltrate other markets globally. By putting your most popular videos out there in another language, you'll be putting your best foot forward for the first impression with users outside the U.S.
Publish to More Than Just Youtube
Although YouTube is very popular, many people are spending more time on their social media accounts and finding content there as opposed to scouring YouTube all day for a video. Even if they're looking for something particular, people are just as likely to search hashtags on Instagram or find a video they like on Facebook.
Don't hesitate to publish your work on these sites too. On Facebook, you're able to upload the whole video and link to YouTube. This way, people can watch the video on social media and then click the link to view and subscribe to the rest of your channel.
Now that Instagram has IGTV and other functionality to connect the videos you're making with an audience, there's no reason not to utilize those tools. You can gain more viewership on these platforms which can result in more people going to your YouTube page and signing up for more so they'll be sure to catch the next video.
Gain More YouTube Subscribers Today!
Looking to make money as a YouTuber? With the strategic tips above, you can easily gain more YouTube subscribers and turn your content creating into a lucrative business.
Be careful to avoid any tips that seem ultra easy; they're too to be true. Remember, consistently creating and promoting your content is half the battle. The rest of these tips will push you the second half of the way.
Don't hesitate to reach out for more tips and helpful advice!
SEO-specialist
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