12 Pillars of Digital marketing 2022

12 Pillars Of Digital Marketing Explained

In today's World digital marketing plays a huge role for Businesses and Startups. While digital marketing may seem complex and overwhelming, the truth is, it’s really not. Digital Marketing is a term used to describe all channels and ways to market a certain business or product.

Digital Transformation

It's not secret that Digital marketing now surpasses the traditional media channels and old marketing in both budget, results & coverage. Also, you can track and measure the performance for all advertising campaigns and measure the success of each advert, tracking and measuring is one click away now using the available tracking tools for all the digital channels.

This illustrates the significant rise in the use of digital media to increase sales, lead generation, and brand awareness. By the end of 2022, it is expected that businesses will spend almost $180 billion on advertising through digital media as opposed to $100 billion on the more traditional methods like TV and print. Basically, this means that digital will be dominating the entire advertising market.

Now let me take you in a short tour about the 12 pillars of Digital marketing!

1. Search Marketing

Search Marketing is used to increase website traffic and online visibility via search engines, using paid and organic advertising.

SEO: driving traffic to your company website through free listings and organic, online visibility.

SEM: Purchasing website traffic via paid search listings and ad words.

The original term for this concept is “Search Engine Marketing” and is basically a broader term for both #SEM and #SEO marketing.

2. Content Marketing

Valuable content should always be the focal point of your marketing campaigns, which provides values, premiums or as known now is the Godfather offer for any business to reach the success they desire.

The recipe of success for content marketing tactics is clearly defining your target audience,to gain prospects and retain customers. Some of the most successful companies worldwide use content marketing as the main driving force and interacting with their own consumers to gain prospects or retain clients, including Coca-Cola, Apple, Maybelline, Microsoft, and LinkedIn.

3. Digital PR

This is a strategy using and collaborating with outsourced set of prominent online connections are used by companies to Uplift and increase online presence and recognition. Social media influencers, online journalists, and bloggers will churn out press releases for a fee in order for the company to gain valuable back-links and mentions. This significantly improves SEO and brand awareness which can be beneficial for any business to increase their market base and sales eventually.

4. Social Media Marketing (SMM)

Possibly one of the more recognized forms of digital marketing today is Social Media Marketing, although some people confuses Digital Marketing methods with Social Media Marketing which can be an understatement for the Digital marketing. SMM involves using one or more social media platforms in order to reach your branding and marketing targets. Depending on company's budget, paid Social Media Marketing Campaigns can hugely benefit your business from a visibility, brand awareness & Online Sales perspective. The most used Social Media platforms upon Usage worldwide: Facebook, Instagram, What'sApp, Messenger, YouTube, Tiktok, Snapchat & LinkedIn and even more.

5. Display Advertising

This is one of the most complicated yet rich paid media method – Display Advertising comes in many forms; rich media, banner ads, and pop-up ads to name a few. It is an image-based form of advertising and uses video and audio to really grab the eye of the prospective customer.

6. Email marketing

Email Marketing is very popular for lead generation, as you can track who opens the respective mail and who doesn’t. It can be promotional, sales-driven, or purely used as a method to increase brand awareness. This form of #digitalmarketing has proven to be one of the more successful ways to advertise.

7. Affiliate marketing

This is a marketing model wherein a company enlists and compensates an intermediary publisher to increase web traffic and lead generation. These intermediary or third-party participants are called affiliates. This incentivizes them to diversify and create fresh methods of promoting the company.

8. Mobile Marketing

On average we spend about 4 hours a day on our smart devices, so it is no surprise that Mobile Marketing is one of the most effective tools in the content marketing toolbox. It uses many modern, mobile distribution channels to promote and market your business. If you take location as an example, you can customize your advertising to suit that individuals’ needs and wants based on where they are in the world. It is a highly personalized method of marketing and works well because most of us are permanently connected to some kind of mobile device.

9. Video Marketing

Video Marketing is not a complex concept at all; in fact, the beauty of it lies in its utter simplicity. By using eye-catching motion visuals to captivate your desired audience and, in turn, successfully promote your business.

Today, almost every effective marketing strategy integrates video, whether it be live streaming, testimonials or informative videos. This is a platform to be creative and popular forms of online content, especially when using #SMM.

10. Audio Marketing

Brands have been using audio content as a form of marketing for almost 100 years. But since then, a lot has changed. First came television advertising and then, more recently, the all-encompassing internet. That aside, audio ad expenditure is still expected to accumulate $31.7 billion in 2020 as there has been somewhat of an audio renaissance in the digital era, thanks to podcasts and audio books.

11. Review Marketing

The oldest and most trusted form of marketing is ‘word of mouth’, this is the most powerful way of converting customers and generating sales, as well as acquiring trust and recognition for your company.

12. Account based Marketing

In its simplest form, ABM is a strategy that directs marketing resources to engaging a specific set of target accounts – it forces teams to align because personalization at the account level requires sales and marketing to be in sync on account-specific messaging. Higher revenues in a shorter time frame. which now is used in Personal Branding and promoting individuals.

This is all about the Digital marketing methods used nowadays to promote, uplift and increase either Brand awareness, market share or even increase revenues. This is only the beginning according to multiple researches projections – Spend on digital marketing & advertising digitally will continue to take over traditional advertising. as it can be more specific or even broader than what traditional methods can reach.

Thank you for reading hope it was instructive and beneficial to all of you.