? 12 networking mistakes

? 12 networking mistakes ? Consider these 3 things instead

Here are some of the mistakes and misconceptions I see in networking and my advice.

1. That all networking events and groups are the same.

Each group has its own culture, format and benefits. You need to try things to find the right fit, what suits your character and what meets your business requirements.

2. That attendance at 1 group is sufficient.

Most successful networkers attend multiple groups and strive for a blended strategy of in-person, on-line and social networking –?the new networking normal.

3. That networking is about event attendance.

Networking takes many other forms.

4. That quantity is better than quality.?

The value of networking lies in strong relationship-building from the inner centre outwards AND in the networks that sit behind the people you meet.

5. That you can’t follow up with someone you met/were introduced to ages ago.

Prompt follow up is ideal but we all get busy. I teach folk a 7 step follow-up strategy and EVEN if time has elapsed, you can still get in contact.

6. That you’re not yet in multiple networks or already networking.

Don’t overlook all the connection bubbles you already belong too and how to leverage these.

7. That your personal life/circles aren’t relevant to your business lead generation and relationship-building and/or you want to keep things separate.?

Personal choice and circumstance of course but if you enjoy what you do and believe you add value and solve problems, it can be hugely beneficial for that information to be shared beyond work circles.

8. That you’ll get sales from networking.

You might of course get lucky but networking as we all know is a slow-burner and about relationships first, sales (potentially) next.

9. That online (zoom) networking is impersonal / boring / repetitive and can’t work.

With the right inter-personal and technical skills, online networking can work wonders PLUS this version isn’t going back in its box any time soon!

10. That everyone networks for the same reason and is prospecting.?

There are many reasons to network and you need to figure out your?Networking Why?before you start to figure out the rest of Kiplings 5W’s but remember that other people’s Why’s may differ to yours. Listen first. Speak next. Adapt what you say.

11. That other networkers, even experienced ones, don’t get nervous or uncomfortable at times talking to strangers or breaking into closed groups.?

Networking is not about confident, extrovert behaviour, it’s about skillset, strategy, being human AND finding the right balance between feeling comfortable and yet pushing beyond your comfort zone.

12. That people you meet are better than you by title, company name, job description or career history.?

You’re in the same room now and the playing field is level. Networking begins with respect and equality so park the?imposter syndrome?at the front door because everyone has their value.

And now that we’re past the foolery of April 1st, I’d like to invite you to do these 3 things:

1. Reflect on whether the above mistakes have ever impacted you and don’t be fooled by prior experiences or misconceptions of how networking works.
2. Consider that networking is more than just event attendance; it's part of human interaction with others. It occurs every day, wherever we go. Done with consideration, it has the potential to cement relationships that can open doors and solve problems.
3. Plan, seek support to improve your skills and make changes. Networking is rarely taught in marketing courses but to succeed, you need a strategy (or even just a loose plan), you need goals, you need skills and you need to know your 'Networking Why'. We're taught to have a business plan and a marketing strategy, yet somehow overlook preparing a networking plan. If networking isn't as enjoyable or productive as you'd like or need it to be - make a change. Research and try out more events and seek help from others who are faring well in the discipline.

If you need any support to improve your networking skills, plan a networking strategy,?nail your networking why and know which events to attend, where, when, and what to say and do during and afterwards, give me a shout for a chat.

Happy Networking & Happy April Fools Day

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More info:

I'm?a networking, event and relationship-marketing consultant. Current projects and events include Colony Networking, Lymm Business Centre, TEDx Warrington, KTS Women in Business, Cheshire International Women's Day, Warrington Curry Club, LinkedinLocal Manchester and Warrington, SUBS Warrington, Think Family Matters, SoupOTG Crowdfunding.

I facilitate, host and speak at business development, networking and community events. I also offer consultancy services including business development, relationship marketing, lead generation, referral services, networking skills training and communication planning. I champion effective business communication and relationship marketing and use the power of networking and conversation to enable personal and business growth and community engagement.

For more info about Kirsty James and Colony events and services, click?here

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