12 Most Effective SEO Tips You Must Know for 2024

1. Focus on UX?

Google launched the new official ranking update Core Web Vitals in June 2021. Usually, Google’s core updates are about the content. However, this time it’s all about the user experience (UX)

2. Use Internal Linking?

We previously talked about the importance of internal and external links. By the way, we just used one!?

Internal links help to link different pages within your site using relevant keywords. It can be a huge opportunity for SEO because, normally, traffic isn’t distributed across all pages, leaving many pages orphaned.

For example, Spencer Haws ran an experiment on his website to understand how internal links benefit rankings. After adding internal links to 47 articles (without any content update), 76.6% of the posts saw improved positions in Google. Impressive, right?

3. Focus on Entity-Based SEO?

What is entity-based SEO?

Entity-based SEO is a context-based word or term that can be used to describe your niche contextually. Entity-based SEO focuses on large topics and concepts that allow search engines to provide accurate results immediately.?

Some keywords and phrases have multiple meanings. Look at the example below. The word “Capri” relates to a famous juice drink, “Capri Sun”, an island in Italy, a style of pants, and more!

4. Recreate Blog Posts as Videos

Video is remarkably the favorite content type among users. So, converting your blog post into a video gives you a better chance to reach a bigger audience.?

Research shows that publishers who utilize video content on their websites see 41% more traffic from searches than those who only rely on written content. Moreover, video is also responsible for a 157% increase in organic traffic from SERP.?If you need help restructuring or rephrasing your content, you can try to convert it into a new script or use an AI tool to reformat your existing content.

5. Get on Google Discover

Google Discover is a personalized AI-driven mobile news feed created by Google. It’s a type of query-less search with topics that resonate with users’ interests and previous search behavior.?

Discover feed measures visitors’ engagement with the content. Therefore, if they like your content, the chances you’ll appear in their feed again are pretty high.?

6. Update Existing Content

It’s essential to keep the content as updated and fresh as possible. This is because search engines prioritize the most relevant (and recent) content for users.

7. Optimize Content for Voice Search?

Voice search isn’t far off from replacing traditional search. According to Statista, 55% of UK households (16-24-year-olds) owned a smart speaker in 2021.

8. Drive Traffic with Long-Tail Keywords??

Long-tail keywords are a great way to get decent traffic with highly competitive topics. They’re less popular and more specific terms, usually containing at least 3 words or more. They aren’t searched as much as your target keywords, making them easier to rank for.

9. Analyze Search Intent?

Search intent addresses what people expect to see when searching for something. This is arguably the most important thing in SEO.?

10. Optimize for Technical On-Page SEO

On-page SEO is central to users’ journey from the moment they discover your page in SERP. Therefore, it should be optimized most intuitively and logically according to previously set SEO objectives. If you don’t follow on-page SEO best practices, all other SEO efforts may be worth nothing.?

11. Perform Site Audit?

Every now and then, you should go over your website and analyze what needs to be improved. For example, getting rid of broken links, broken images, canonical points to redirects, etc.

12. Run a Content Gap Analysis

Content gap analysis is a great SEO hack that helps find common keywords your competitors are ranking for, but you don’t. It also helps to discover new topic ideas for your blog.