12 months of CTV & AdTech polls - Results revealed.
Paul Gubbins
VP, Strategic CTV Partnerships, Tubi (6 Month, Temporary Role, Supporting UK Sales Launch)
What does our industry really think about CTV, AdTech & the future of data driven programmatic advertising?
For anybody that knows or has worked with me, they will be aware that programmatic advertising is more than just a job to me, its an area of marketing that I am really passionate about, and truly believe if used properly, can be transformative for those on both the buy & sell sides.
The digital advertising ecosystem is changing quicker than ever before, areas such as CTV, attention, retail media, identity, DOOH, audio, gaming and contextual targeting are all poised for further growth in 2024, increasingly underpinned by Ai & with sustainability front of mind! However, as our industry evolves, as does the opinions and attitudes of the people working in it.
I have spent the last year polling my network of 16,000+ followers from publishers, brands, agencies, consultancies, VC's and AdTech platforms to better understand how the tectonic shifts in privacy, consumer habits & Ai will help to shape our industry moving forwards...
I have been asked a lot, to compile these polls and their results, so here they are. Thanks to everybody who voted this year, I have learnt a lot, more to follow in 2024!
I hope you found these straw polls & their responses helpful. As always, this blog represents my personal views, and not those of my employer.
If there are any questions I have not asked and you would like to see in a live AdTech poll, please feel free to ask in the comments section or drop me a DM.
Thanks
PG
Let's connect and drive innovation together ?? Senior Solutions Advisor - SoftTeco
10 个月Paul Gubbins, thanks a lot, this is just awesome! I’ve especially enjoyed polls about CTV, since I believe CTV advertising is going to be one of the major trends next year. Btw, my colleagues compiled our own expertise and insights we learned during AdTech events in one piece about future trends. I would be pleased if you read it: https://shorturl.at/mpwR2
PROGRAMMATIC II ORTB II VAST II ADBITE LLC II
11 个月Great article! Your insights on are spot on. I'd love to discuss about partnership opportunities between Adbite LLC? and yours.
Strategic Thinker | Leading Digital Revolutions for 30+ Years
1 年Insightful roundup of this year's industry pulse, Paul. The intersection of CTV, AI, and sustainability is indeed poised to redefine programmatic advertising. Your polls offer a valuable barometer for the shifts in privacy and consumer habits. Curious to know, how do you see these trends influencing global markets outside the US, particularly in regions with emerging AdTech landscapes?
VP of Strategy at MoEngage, AI & startup advisor, investor at tallio
1 年Love seeing all the results in one post now. Lots of very useful data based on expert industry opinion. Well done Paul Gubbins
Head of Strategic Sales @ Origin | Creative Technology
1 年Not to tell you how to share this, but would have loved the Paul Gubbins end of year poll'o'ganza!!! But genuinely thank you for this awesome share. Some great insight, that I can really see evolving in 2024