12 Lesser-Known Link Building Tactics for SaaS Sites in 2024

If done well, link building can explode organic visibility, boost search engine rankings, and drive organic traffic for SaaS brands. However, SaaS link building differs from other industries and requires a unique strategy.

Besides, some popular link-building strategies are crowded and ineffective.

In this post, I’ll share 6 lesser-known link-building tactics for SaaS brands to explore in 2024 and beyond.

1. Collaborate on Interactive Content

Create interactive and valuable content such as quizzes, calculators, or interactive infographics that provide real value to your audience.

Reach out to industry influencers, bloggers, and other SaaS brands for collaborative opportunities.

When they participate, they are likely to link back to your interactive content, boosting your link profile.

2. Podcast Guest Appearances

Leverage the popularity of podcasts by becoming a guest on relevant shows within your industry.

Share your expertise, insights, and experiences, and make sure to include a link back to your SaaS website in the podcast description.

This not only helps in building backlinks but also establishes you as an authority in your niche.

3. User-Generated Content Campaigns

Encourage your users to create content related to your SaaS product or industry.

This could be in the form of reviews, case studies, or even creative content like videos or graphics.

Feature this user-generated content on your website and reach out to the contributors for a link back to their content, creating a mutually beneficial relationship.

4. Resource Page Link Building

Identify websites within your niche that have resource pages or lists of tools, software, or services.

Reach out to these site owners or administrators and suggest your SaaS product be added to their resource page.

Ensure that your pitch highlights how your product provides unique value compared to others.

5. Leverage Local SEO for SaaS

Many SaaS companies neglect local SEO opportunities.

Register your business on local directories, sponsor local events, and get involved in community outreach.

Local backlinks, especially from authoritative local websites, can significantly boost your overall link profile.

6. Expert Roundups with a Twist

While expert roundups are not new, you can add a unique twist by creating multimedia roundups. Instead of just collecting written responses, host video or audio interviews with experts in your industry. Not only does this provide a fresh perspective, but it also opens up opportunities for cross-promotion as experts are likely to share multimedia content on their platforms, generating more backlinks.

7. Collaborative Research Projects

Undertake joint research initiatives with other SaaS companies or industry experts. Co-create reports, surveys, or studies that provide valuable insights. Partners are likely to link back to the research when referencing the findings.

8. Integration Partnerships

If your SaaS product integrates well with other tools or platforms, explore partnerships with complementary services. As you collaborate on integrations, you can gain backlinks through joint announcements, co-marketing efforts, and mentions on partner pages.

9. Industry Event Coverage

Attend relevant industry events, conferences, or webinars. Create comprehensive summaries, key takeaways, or even video recaps of the events. Share these on your website and reach out to the event organizers or speakers for potential backlinks.

?10. Testimonials with a Twist

Instead of just offering testimonials for other products or services, negotiate with companies in your niche to provide reciprocal testimonials.

This creates a win-win situation where both parties benefit from credible endorsements and backlinks.

11. Open Source Contributions

If applicable, contribute to open-source projects related to your SaaS niche.

Many open-source communities appreciate contributions and often link back to the contributor's website. This can also enhance your brand's credibility within the developer community.

12. Roundtable Discussions

Organize or participate in virtual roundtable discussions within your industry. Document the key insights and publish them as a blog post or video series.

Participants are likely to link back to the content when sharing their involvement.

?

Remember, the key to successful link-building is building genuine relationships, creating valuable content, and staying updated on industry trends.

Always prioritize relevance, quality, and ethical practices in your link-building efforts. These tactics, when executed effectively, can contribute to a diverse and authoritative backlink profile for your SaaS brand.