#12 The importance of stakeholder research, understanding usability testing and positively influencing patient behaviour through design

This week, we’ve been thinking about strong foundations for digital products and services, and how to then optimise engagement for the best chances of success.?

We explain why stakeholder engagement is so important in digital transformation, and how to conduct stakeholder interviews effectively.

Next, we dive into usability testing, exploring what it is, why it’s a vital part of creating the best version of your digital product and how to embed usability testing within your digital product development.?

Sticking on the topic of users, lastly we look into behaviour and the ways that pharma can positively impact patient behaviour for the best possible outcomes in both treatment adherence and overall health and wellness.

Our CEO, Rob Verhuel, also shares his reflections of a recent visit to Switzerland to meet with digital pharma leaders.?

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The importance of stakeholder research in the digital product design process

Stakeholder interviews are an important step in any digital transformation initiative. They’ll help you understand the project and its wider implications from stakeholder perspectives, and ensure you have a more comprehensive picture of the organisational landscape before work begins.

This article outlines how to set up effective stakeholder interviews and looks at why it’s a great tool to use in your digital design and research process.

Digital maturity, global vs local, and a renewed focus on core offering: Thoughts from conversations with digital pharma leaders in Switzerland

Graphite’s Rob Verheul visited Basel and Zurich last week to meet with leaders in digital pharma. They discussed this year's prevailing industry trends and predictions for the coming year. A few stand out takeaways were:?

• Digital maturity: Some companies are making significant progress in their digital endeavours, and those experiencing the most success are those that enjoy unwavering support from their senior leadership.
• Emphasis on core offering: It's become increasingly evident that digital products and services are now geared toward bolstering the fundamental aspects of the business rather than seeking out new revenue streams.
• Global vs. local dynamics: The trend is continuing to shift, with global teams taking on more substantial roles in setting standards and shaping the approach, platforms, and content, and local teams enabling customisation for their local audiences.

What is usability testing and how can it help you create better digital products?

Usability testing allows you to evaluate a digital product’s effectiveness and ease of use. Here, we look into what it involves and why it’s an essential tool for creating better digital healthcare and pharma products.

Find out how to get started so you can create digital products that are both effective and user-friendly.?

Driving behaviour change for positive patient outcomes in pharma

Pharmaceutical companies are aiming to improve patient adherence and outcomes and through this, they have a unique opportunity to positively impact patient behaviour change.

In this article, we explore key approaches that pharma and other providers can adopt to achieve patient empowerment, leading to patients taking a more active role in their healthcare journey, improved patient outcomes and better treatment adherence.