#12 – February at ContextSDK: Big updates & big opportunities! ??

#12 – February at ContextSDK: Big updates & big opportunities! ??

January felt like it lasted forever, but February? Gone in a flash! Before we head into March, we’ve got some exciting news, fresh insights and a few big opportunities to share with you. From a design contest with a $5,000 grand prize to smart paywall strategies and a new ContextSDK release, this month has been packed with action.

What’s inside:

?? Win $5,000! Join our Design Contest for Business-Critical Visualizations

?? Smart paywall strategies: When is the right time to show an offer?

?? ContextSDK 5.3.0 is here: Smarter A/B testing & push notifications

?? Podcast Spotlight: Our Mobile Dev Memo podcast sponsorship!

?? We made the list! ContextSDK ranked in Austria’s top startups

?? New team member: Meet Zach!

?? Curated Reads: Must-know trends in mobile advertising & engagement

?? App Industry Lineup: March


?? Win $5,000! Design Contest – Help us visualize context-aware tech!

Are you (or someone you know) a designer who can transform Deep-Tech into intuitive visuals? We’re hosting a Design Contest with a $5,000 grand prize to create clear, impactful graphics for ContextDecision - our AI-powered solution that ensures offers appear at the perfect moment instead of being shown at random.

  • Get your work in front of AI & app industry leaders
  • Win up to $5,000 in prizes
  • Contribute to a game-changing innovation

?? Deadline: March 31st, 2025

?? Submit your entry to: [email protected]

?? Know someone who’d be a perfect fit? Share this with them!

?? More details here


A promotional graphic for a DeepTech visualization contest with a grand prize of $5,000. The background features a futuristic, abstract design with a purple color scheme, geometric shapes, and glowing lines. The bold white text in the center reads: "Deeptech visualization contest. Win $5,000."

?? Should you show a paywall right away? Maybe not.

Hard paywalls force users to commit before they even experience an app - and that’s a conversion killer.

? High drop-off rates

? Missed revenue opportunities

? Frustrated users

Instead of forcing users to subscribe upfront, ContextDecision helps apps find the perfect moment to introduce the paywall - when users see the value and are ready to convert.

? Why smart timing is key to paywall success

? How to upgrade free users without annoying them

? How context-aware paywalls drive higher retention & revenue

?? Read the full blog post and see how ContextSDK makes monetization frictionless.

?? Check it out

A gradient background transitioning from pink to orange features a 3D-rendered clock with black hands. To the right of the clock, bold white text reads: "The right time to show a paywall." The image emphasizes the importance of timing when displaying in-app paywalls for better user engagement.

?? ContextSDK x Mobile Dev Memo – Our podcast sponsorship roundup

We love conversations that push the industry forward - so sponsoring Mobile Dev Memo by Eric Seufert has been a no-brainer! This month, we’ve supported three incredible episodes, each tackling key trends in mobile, AI, and advertising.

  • eCommerce Advertising in 2025: With Rishabh Jain, CEO of Fermat Commerce, discussing Meta’s creative-first ad optimization, AI-generated ads, and the rise of incrementality in marketing measurement.
  • The EU’s AI Act & AI Regulation: Featuring Miko?aj Barczentewicz, breaking down the EU’s AI Act, the latest proposals on AI governance, and what businesses should expect in 2025.
  • Privacy, Innovation & Context-Aware Marketing: A deep dive with John Lynch and Jean-Pierre Dube on privacy regulations, consumer data, and how advanced AI-driven solutions (like ContextSDK!) are reshaping engagement.
  • AdTech M&A & Market Trends in 2025: Featuring Terry Kawaja, CEO of LUMA Partners, discussing the state of digital advertising M&A, why 2024 was slow, and what’s fueling new deals.

?? Tune in here to catch up on all episodes!

?? Explore Episodes

A laptop displays a podcast episode on its screen. The screen has a red background with a white mobile device icon and text that reads: "Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)." The progress bar indicates the episode is playing at 18:30. The background of the image transitions from purple to pink.

?? ContextSDK 5.3.0 are here!

February was a big month for us – and we’re rolling out powerful updates to make ContextSDK even smarter. Here’s what’s new:

ContextSDK 5.3.0 – Smarter A/B Testing & Push Notifications

  • Next-Level A/B Testing – More precise control groups and smarter experiment setups for better insights.
  • Image Support for Push – Make notifications more engaging and action-driven with rich visuals.

?? We’re all about making every version better than the last.

?? Ready to join us on this journey?

A promotional graphic for ContextSDK’s new release, version 5.3.0. The image has a light pink background with a futuristic, glowing button displaying "5.3.0" in bold white text. Above, "New Release" and the ContextSDK logo are shown. Below, highlighted text in yellow reads: "Next-Level A/B Testing! Image support for push notifications.

?? ContextSDK named one of Austria’s top startups!

We’re beyond proud to be ranked 36th in the Top 100 Startups in Austria by trend. magazine! Even better? We were recognized as one of the top 3 new entries this year! ????

The article (available in German) highlights how ContextSDK is redefining app engagement with real-world context - and this is just the beginning.

A huge shoutout to all the other startups on the list - congrats on your achievements! ??

?? Have a look!

A featured article from the February 2025 issue of "trend." magazine highlighting ContextSDK. The image includes a cover of the magazine titled "Die 100 besten Startups" and a page showcasing the ContextSDK team, with founders Dieter Rappold and Felix Krause. The article discusses how ContextSDK leverages smartphone sensor data to optimize app engagement and mentions their recent funding success.

?? Meet Zach - our new Chief Revenue Officer

Since the beginning of the year, we’ve had a fantastic addition to the ContextSDK team: Zach Stadlin-Robbie! ??

He’s joined us as Chief Revenue Officer, bringing years of experience in growth, advertising, and partnerships from Miniclip, Vungle, and beyond. With his deep understanding of app monetization and scaling, he’s the perfect fit to translate the amazing technical capabilities of the Context Platform into revenue growth within the app economy.

And of course, we’ve already made sure he got the full ContextSDK welcome - team activities, great food, and some legendary game nights! Since Zach is based in London, we had to introduce him to some proper Austrian classics (he’s now very familiar with Wiener Schnitzel and Kaiserschmarrn), hit up a vintage bowling spot (which he absolutely crushed, by the way), and wrapped it all up with some laughter-filled nights.

Welcome to the team, Zach! ??

Collage of team activities celebrating the newest addition to ContextSDK, Zach Stadlin-Robbie. Includes snapshots of the team enjoying Austrian food like schnitzel and Kaiserschmarrn, dining in cozy restaurants, and having fun at a vintage bowling alley. A mix of great food, laughter, and friendly competition!

?? This months curated resources


??? App industry lineup - March

MWC Barcelona 2025

?? Barcelona | ?? March 3-6

The world’s most influential event for connectivity & mobile innovation - from 5G to AI & IoT.

Game Developers Conference (GDC) 2025

?? San Francisco | ?? March 17-21

The must-attend event for game developers, marketers, and UX designers.

AppDevCon 2025

?? Amsterdam | ?? March 18-21

A conference by app developers, for app developers - covering trends, tools & techniques in app development.

App Growth Summit NYC 2025

?? New York City | ?? March 27

An invite-only event for senior app marketers & product managers looking for cutting-edge growth strategies.


That’s a wrap for February! Whether you’re gearing up for our $5,000 Design Contest, testing out the latest ContextSDK updates, or just here for the industry insights, we hope this newsletter gave you something to think about.

As always, we’d love to hear from you - your wins, challenges, and everything in between. Drop us a line anytime at [email protected].

Until next month,

Your ContextSDK Team ??


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