12 Essential AI Marketing Tools in 2024

Discover 12 essential AI tools in marketing: saving time, automating tasks, writing SEO-optimized content, etc

Why use software with artificial intelligence for marketing??

Using software with artificial intelligence for marketing has several significant advantages:

• Personalization at scale: AI makes it possible to personalize customer interactions precisely and at scale. AI systems can analyze large amounts of data on consumer behaviors and preferences to deliver personalized experiences, improving customer engagement and loyalty.
• Advanced data analysis: AI can process and analyze large volumes of data much faster than humans. This capability allows marketers to derive accurate, real-time insights into campaign performance, market trends, and consumer behavior.
• Improved efficiency and productivity: AI software automates many repetitive and time-consuming tasks, such as customer segmentation, ad campaign optimization, and content generation. This automation frees up time for marketing teams, allowing them to focus on more strategic tasks.
• Forecasting and decision-making: These tools can predict future trends and consumer behavior based on historical data patterns. These forecasts help businesses make the best decisions, reducing risks and maximizing opportunities.
• ROI Optimization: By automating processes and providing accurate analytics, AI helps businesses optimize their marketing spend and improve ROI. Campaigns can be adjusted in real-time for maximum effectiveness, reducing wasted resources.

Top 12 AI tools to revolutionize your online marketing

1- Jasper, a qualitative content writing tool

Free trial, then from $39 per month?

Jasper ?is an advanced AI tool that makes it easy to?write high-quality content?at impressive speed.

Ideal for marketing professionals, it generates creative copy and blog content in moments.

His ability to understand and imitate your way of writing is impressive!

Key features of Jasper include:

1. Automatic content generation: Produces text for blogs, advertisements, emails, and social media posts.
2. SEO optimization: Integrates keywords to improve natural referencing.
3. Multilingual content creation: Allows you to write content in multiple languages.
4. Customize voice and tone: Adapts the writing style to the specific needs of the brand.

2- Writesonic, an automatic content creation solution

Free plan and from $13/month?to access advanced features.

Writesonic ?is a revolutionary AI solution for automatic content creation, tailored to the needs of marketers.

It quickly generates?blog posts,?product descriptions,?marketing emails, and more, with quality comparable to that of a human editor.

Easy to use, it helps?maximize productivity?by reducing the time and effort spent on writing.

Key features of Writesonic include:

1. Generation of varied content: Creation of blog articles, product descriptions, marketing emails, etc.
2. SEO optimization: Integrates keywords to improve the natural referencing of content.
3. Customizable Templates: Offers a variety of diverse content templates suited to different industries and styles.
4. Multilingual creation: Allows you to produce content in multiple languages.

3- ChatGPT, the most famous and accessible chatbot

Free version, to access?GPT-4?and other premium features, the price is?€22.50/month.

ChatGPT ?is an advanced AI designed to?understand and generate natural language, enabling smooth conversational interactions. Its ability to learn, respond, and create text makes?ChatGPT?extremely versatile for various applications, especially in marketing.

What ChatGPT enables for marketing:

1. Content generation: Creates engaging marketing content, such as blog posts, product descriptions, ad scripts…
2. Interaction: Allows real-time dialogue, answering questions, and providing personalized recommendations.
3. Data Analysis: Interprets market trends and customer feedback to help guide marketing strategies.

4- Synthesia, a video creation platform without filming

Free trial,?plans start?from €20/month.

Synthesia ?is a revolutionary AI tool that allows you to?create personalized videos without filming.

Using digital avatars and text-to-speech, it?transforms text into spoken videos?, making video production accessible and fast.

Ideal for marketing professionals, it offers a unique way to communicate physically, reducing costs and production time.

The main features of Synthesia:

1. Creating a video from text: Directly converts text to speech through digital avatars, making it easier to create video content.
2. Avatar Personalization: Offers a range of customizable digital avatars to match different contexts and brands.
3. Multilingual text-to-speech: Allows you to create videos in multiple languages, expanding the reach of content.
4. Caption and Graphics Integration: Improves engagement and comprehension by integrating visual and textual elements.

5- AdCreative.ai, a platform for generating advertising visuals

Free trial, subscriptions start from $145/year(or approximately $12/month)

AdCreative.ai ?uses AI to?generate optimized advertising visuals, to increase the conversion rate.

This platform analyzes market trends and target audience preferences to?create graphically appealing ads in just a few clicks with the help of AI.

Ideal for marketers, it offers a fast and efficient way to produce high-quality visual content.

Key features of AdCreative.ai include:

1. Automatic generation of advertising visuals: Creates advertising images and designs adapted to specific platforms and audiences.
2. Data-Driven Optimization: Uses data analysis to optimize creatives based on past performance and market trends.
3. Integration with advertising platforms: Allows easy integration with platforms like Google Ads and Facebook Ads.
4. Automatic A/B testing: This makes it easy to compare different designs to determine which ones perform best.

6- Taplio, specialized AI for LinkedIn

Free trial available and then from $39/month

Taplio ?is a tool specialized in?increasing engagement and visibility on LinkedIn.

Using data analytics and artificial intelligence helps create, plan, and analyze impactful content.

Ideal for marketers and professionals looking to strengthen their personal or business brand on LinkedIn, Taplio offers a comprehensive suite of tools to maximize impact on this platform.

Taplio has features such as:

1. Content Generation: Provides content suggestions and ideas based on LinkedIn trends.
2. Scheduling and Automation: Allows you to schedule posts in advance and automate posting.
3. Performance Analysis: Provides detailed insights into content performance to refine marketing strategy.
4. Profile Optimization: Helps improve LinkedIn profiles to increase visibility and appeal.

7- TweetHunter, the AI to break into X?

Free version available, offers start?from $49/month

TweetHunter ?is a robust AI tool that helps users?maximize their impact on Twitter. It provides advanced features for content creation, planning, and analysis, facilitating engagement and audience growth. Designed for marketers, influencers, and professionals, TweetHunter offers valuable insights and strategies to increase visibility and interaction on the platform.

TweetHunter features for digital marketing:

1. Automated Tweet Generation: Provides tweet ideas based on trends and content analysis.
2. Scheduling Tweets: This allows you to schedule tweets to maintain a constant presence and optimize posting times.
3. Engagement Analysis: Provides detailed statistics on tweet performance, helping to refine content strategy.
4. Tweet and Trending Research: Helps identify popular and relevant topics for the target audience.

8- Scalenut, AI for SEO writing

Free trial, at the end subscriptions are offered?from $18/month

Scalenut is an AI tool that revolutionizes content creation by offering a complete suite of tools for writing?SEO-optimized text. It combines advanced technologies to generate quality content, perform keyword research, and provide insights into competitor content. Suitable for marketers, editors, and agencies, Scalenut accelerates production while improving the relevance and impact of the content created.

Scalenut's features as a marketing tool include:

1. SEO Optimized Content Generation: Creates content aligned with SEO best practices.
2. Keyword Research and Competitor Analysis: Provides insights into competitor content strategies and keyword opportunities.
3. Assisted writing tools: Offers real-time suggestions and improvements to improve content quality.
4. Content Analytics Reports: Provides detailed analytics to guide and optimize content strategies.

9- MarketMuse, delegate your marketing analyses to this AI

Limited free version, offers start?from $149/month

MarketMuse is a cutting-edge AI solution for?analyzing and improving online content. It offers a scientific approach to content planning, SEO optimization, and keyword research. Aimed at marketers, publishers, and content creators, MarketMuse uses AI to identify content gaps, suggest improvements, and develop effective content strategies, thereby gaining visibility on the web.

This AI tool allows:

1. Content Optimization: Analyzes and recommends improvements to strengthen the relevance and quality of content.
2. Strategic Content Planning: Identifies content opportunities based on keyword research and competitive analysis.
3. Content Performance Analysis: Provides insights into the performance of existing content and potential areas for improvement.
4. Content Idea Generation: Suggests relevant themes and topics to engage the target audience.

10- Formula bot, the Excel expert to analyze your data

Free version,?the Premium plan is?$9/month

Formula Bot is an AI-powered?Excel formula generator?that transforms natural language instructions into Excel formulas. It helps analyze data and generate graphs and recommendations. Designed to simplify and speed up spreadsheet work, it is particularly useful for professionals dealing with large amounts of data.

Formula Bot has features like:

1. Automating tasks in spreadsheets
2. Data analysis and reporting using AI
3. Quickly create complex formulas

11- More AI

Free version available, paid subscriptions start?from $10/month.

Plus AI is an add-on for Google Slides that uses artificial intelligence to make it easier to create?slideshow presentations. This tool transforms texts into presentation slides, allowing rapid and personalized creation. It is especially useful for marketing professionals looking to produce attractive, cohesive presentations without investing a lot of time in graphic design.

Plus AI features for marketing include:

• Converting?text to slides
• Creating?multilingual presentations
• Automatic insertion?of specific slides
• Customizing presentations (such as?adding?logos and adapting to brand colors)
• Editing?to?improve the language and grammar of the slides

12- AdCopy, improve your Meta ad performance thanks to AI

Free trial, paid offers start?from $29/month

AdCopy is an AI-powered tool designed specifically for Ads. It aims to improve advertising performance, generate more clicks, and increase conversions. This tool uses advanced AI capabilities and customizable features to create high-quality, regulatory-compliant Ads ads.

The main characteristics of the AdCopy marketing tool:

• Personalized prompts and advanced AI settings: These allow users to control the data feeding the AI model, to generate targeted advertising content.
• Focus on Direct Response Marketing: AdCopy is specifically designed for this type of marketing, ensuring better ad performance.
• 30-Day Performance Guarantee: Users can expect tangible results from their ad campaigns within this time frame.
• Guided Experience: The tool guides users to model their advertising content on the best brands in their niche, for effective and engaging content.
• Variety of ad copies: It helps generate many variations of ads, which is beneficial for A/B testing and optimization.