12 Easy Steps to Create a Successful LinkedIn Marketing Strategy

When LinkedIn was launched in May 2003, it was mainly perceived as a professional networking site. However, in less than two decades, LinkedIn has attracted 660 million users spread across 200 countries.

Today, it is not just a platform that connects job seekers with prospective employers. Rather, it has transformed into an extremely useful marketing tool.

It has become important for every business to develop an effective LinkedIn marketing strategy. When executed properly, it can help you build brand awareness and forge long-term professional relationships. It can also be effective for lead generation.

Now, let’s now take a look at the steps for creating a successful LinkedIn marketing strategy.

1. Define Your Goals

The type of content you publish and the approach you use to distribute it on LinkedIn depends on your final objective. That is why it is crucial to outline your goals at the onset of your LinkedIn marketing strategy.

Typically, you may want to target one or more of the following goals:

• Build brand awareness
• Generate qualified leads
• Strengthen brand reputation
• Engage with your target audience
• Sell your product or service

2. Understand Your Audience

Once you have a clear idea of your marketing goals, it is time to define your target audience. You can outline your audience That’s a prerequisite for developing a solid LinkedIn marketing strategy.

You can outline your audience on the basis of different parameters such as job title, geographic location, industry, etc.

3. Create a Captivating Company Page

Your LinkedIn Company Page is one of the biggest assets of your LinkedIn marketing strategy. It is one of the first interactions your target audience is going to have with your brand. As such, it should help them learn everything they want to know about your business. This includes your information about your products/services, employees, and headquarters, etc.

Make sure you provide your company logo, website URL, industry, company size, and other details. Adding these details builds your company’s credibility and can indirectly help make your LinkedIn marketing strategy stronger.

4. Optimize Your Company Page

Just like your website, you should also optimize your LinkedIn Company Page for search. In fact, it is an integral part of your LinkedIn marketing strategy.

A well-optimized Company Page will help you gain increased visibility in search results, both on and off LinkedIn. This makes it easier for people to learn about your company using search engines as well as LinkedIn.

5. Analyze Competitors’ Company Pages

To amplify your LinkedIn marketing strategy, you need to know how you fare up against your competitors.

LinkedIn provides a feature called “Companies to track” that reveals a list of companies similar to yours. It also gives you access to a few key metrics. These include the total number of followers, follower growth, and social media engagement.

6. Promote Your Company Page

Creating a compelling Company Page is of no use unless you can attract followers and grow your audience. In addition to optimizing your Company Page for search, you should also encourage people to follow it. Increasing your visibility is crucial to creating a successful LinkedIn marketing strategy.

7. Create Relevant and Engaging Content

Attracting a significant number of followers to your Company Page is a difficult task. However, achieving a high follower count doesn’t mark the end of your LinkedIn marketing strategy.

8. Use Images and Videos

It’s crucial to maximize audience engagement on your LinkedIn updates for your LinkedIn marketing strategy to be successful.

9. Create a Content Calendar

Consistency is the key to retain your audience and keep them hooked to your LinkedIn Company Page. It’s an essential element of any successful LinkedIn marketing strategy.

If you publish engaging content on a regular basis, it helps builds a sense of anticipation among your followers. It results in higher levels of engagement and further increases the reach of your content. This can help you attract more followers and grow your audience on LinkedIn.

One of the best ways to grab the attention of your audience is to use images and videos. This should be done in addition to text-based articles.

Retaining your audience and engaging with them is a challenge in its own right. The only way to achieve this is by publishing and sharing meaningful content that will resonate with your audience.

10 Automate Your Outreach

To grow your LinkedIn account, you need to create more relevant connections during the initial stages. For this, you need to do a lot of outreach.

However, manual outreach can be challenging and time-consuming. That’s why automating your outreach is a great idea.

11. Get Help from Your Workforce

Your employees and colleagues can be immensely helpful in growing your audience and increasing your reach on LinkedIn. Therefore, it is imperative that you make them an essential part of your LinkedIn marketing strategy.

12. Track Website Traffic

When you share content about your brand on LinkedIn, you might also add links to your website or blog. Many people might find your content interesting and may visit your website to check it out.

However, it’s very likely that they may not end up on your landing page and fill out the form. As a result, you will lose those leads. But, if you track your website traffic, you might be able to tap into this audience as well.

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