12 Days of Content

As we come to the end of 2021 (hands up who’s glad to see it go), Rocket Content has been chatting about some of the things we’ve learned over the last year.

We’ve been fortunate enough to work with some great clients and that enables us to see different marketers at work – and see how they each approach the task of planning their content.

So as it’s only twelve days to go until the big day, I thought I would offer my own 12 Days of Content thoughts. Something to mull over while you digest the turkey and pudding!

1. Consistency is key. One post wont’ make a difference, but a regular blog on LinkedIn or your business website will build awareness. It will also help with SEO and boost your ranking on Google Search results

2. Turn Guides and White Papers into multiple blogs and posts for LinkedIn, Twitter and Facebook. Break down the main ideas, and use them to draw people to your big content offering. At Rocket Content, we call this ‘slicing the turkey’!

3. Know your audience. Identify the main personas you want your content to reach. Keep it simple and start with one or two. It’ll make developing and delivering content easier and more effective.

4. Images make a difference. Time and again, reports from LinkedIn and Twitter show that good imagery helps boost awareness for your posts, so invest in good product photography or decent stock. The same goes for good design for white papers, guides and presentations.

5. B2B content is about helping not selling. Your content for a professional audience should show that you understand the challenges your audience faces. And then help them address the issues with sound advice.

6. CPD lends weight to your content. CPD accredited content meets high quality standards and offers your audience help achieving their CPD requirements for the year. Think about PD guides and presentations to appeal to professionals in our sector.

7. Know what’s coming up. Make sure you’re on top of upcoming changes to legislation such as Part L, Part F, MEES and F Gas. You can use this knowledge to help your audience understand how your products and services can address these challenges.

8. Build a community. Tracking with cookies is out and web 3.0 is on the way in. It’s time to build your own community – great content draws people in and keeps them coming back for more. Make your website a library of useful information and start collecting contact details from visitors.

9. Use analytics. Analytics are the fuel in the engine of content marketing. They are the power behind successful campaigns. When planning your 2022 content strategy, review what worked in the past 12 months. Which of your posts and articles that got the best responses? Focus on what works for your audience.

10. Good content needs teamwork. Your sales team is a great source of content ideas because they’re talking to existing and potential customers. Talk to your sales team and put them at the heart of your campaigns, including posting blogs under their names. It opens up conversations and let’s people see the human side of your business.

11. Content marketing IS branding. Don’t divide your advertising and PR from your content marketing – they should all work together. Include your web address on ads and encourage people to follow you on LinkedIn. If your business is mentioned in a trade magazine, Tweet about it and send out that link!

12. Call in the content professionals. Of course, we would say that. But Rocket Content specialises in developing and delivering content for construction and building services. We have decades of experience in the industry so we know what’s happening. We can even CPD accredit your Guides and White Papers because we’re a Construction CPD QMS Partner. Give us a call and make 2022 your year of great content and check out our website to find out more: www.rocketcontent.co.uk,

Wishing you all a great Christmas and a happy and prosperous New Year!