12 Creative Marketing Strategies for your Business

Looking for different ways of attracting your customers? want to have an on point marketing plan for your organisation? Well this article is for you in which we will be discussing unique marketing strategies that you can follow to boost up your business by attracting new customers

1. Influencer Marketing

Attracting customers through online influencers such as Bloggers, You-tubers, Stand-up comedians, who will recommend your product & services to their fan base or can even demonstrate the features and advantages of your product.

Launch of OnePlus7 with Influencers including Mouni Roy, Krystle Dsouza, Kriti Kharbanda, Rakul Preet and Urvashi Rautela.

2. Ambush Marketing

Ambush literally means a surprise attack on someone from a hidden place. It is a marketing strategy where a company attacks its competitor's marketing strategy in order to gain an upper hand and steal the spotlight from them.

Burger King and McDonald's are known for their ambush marketing against each other and this picture says it all!

3. Stealth Marketing

Also known as "Undercover Marketing," is an indirect way of creating buzz among the audience without letting them realise that the product is actually being marketed to them. This can be done over social media platforms or in the movies or reality shows by placing the product at the right place. Generating sales is not the prime motive of this form of marketing strategy rather it focuses on creating a hype or buzz about the product.

Remember the hype created about Suzuki Hayabusa in the Indian market after the launch of movie 'Dhoom' well, that's what stealth marketing is all about.

4. Real Time Marketing (RTM)

?Real Time Marketing is when you react quickly to local, national or global events happening online or offline. RTM capture the attention of your audience by marketing the events happening around them at the very moment. RTM also keep the marketers on their toes as they have to create content on the recent events such as a cricket or football match or any global news, celebrity news and similar events

Rohit Sharma won the match by hitting last 2 balls for six in the super over game against New Zealand on January 29 and that's how Durex India marketed it.

5. Experiential Marketing

It is a marketing strategy that involves direct engagement with consumers and creatively interacting with them in a memorable way. It is also called as engagement marketing, live marketing or participation marketing as it invites the audience to interact with a business in a real-world situation and experience their product and services.

In response to a customer on Facebook who said "I wish I could have a sleepover in IKEA," IKEA gave 100 customers the opportunity to have a sleepover at their warehouse.

6. Viral Marketing

It's a marketing strategy in which the customers spread the brand's message from one person to another over various social media platforms and elsewhere in a short period of time like a virus. For organisations it's an organic way of communicating the message and reach the mass and ultimately increase the brand value and visibility.

Lay's 'Smile Deke Dekho' Campaign in which customers started uploading their selfies on social media platforms with the Lay's customised packets and made the entire campaign go viral!

7. Close Range Marketing (CRM)

Have you ever crossed a retail store and instantly received a discount coupon or an offer from that store? Well that's CRM is all about. In its basic form, close range marketing can be defined as an online marketing approach that uses wireless technology (such as Bluetooth and WiFi) to send exclusive messages containing discounts, coupons, and special offers to selected customers of a business that are located around their distribution channels.

Close Range Marketing is one of the key strategies that is been used by OYO Rooms for increasing their customer retention.

8. Cause Marketing

Cause Marketing is when a business supports a charitable cause or a social issue and gets marketing benefits from it. Cause Marketing increases brand's goodwill and trust among the customers.

The new iPhones (RED) are part of the company's Red initiative, which funds programmes that combat HIV and AIDS in sub-Saharan Africa.

9. Ambient Marketing

Ambient Marketing is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad. The objective is to narrate a story about the product or highlight a cause in a unique, engaging and thought-provoking way.

Game of Thrones projected this dragon shadow on the HBO Headquarter for promotion of their Season 3 premiere.

10. Niche Marketing

Niche marketing is an advertising strategy that focuses all marketing efforts on a small but specific and well-defined segment of the population, Instead of marketing to everyone. Niches generally do not 'exist' but are 'created' by identifying needs, wants, and requirements of the people that are not being addressed properly by other firms. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.

Menstrual cups in India is still a niche market because of lack of awareness and taboo situation in the society and Pee Safe is marketing it really well.

11. Reverse Marketing

Reverse Marketing also called as value or attraction marketing. It is a concept of marketing in which the company doesn't convince customers to buy something, rather it informs the consumer and allow them to be in charge of their buying habits. It is an activity that helps people find and choose products and companies.The ultimate aim of this strategy is, not to go after customers but let the customers reach out to you.

Airtel's 'Sab Kuch Try Karo, Fir Sahi Chuno' campaign is an attempt to make customers more informed and let them select the best network.

12. Scarcity Marketing

Scarcity Marketing is a technique that is based on the combination of two phenomenons 'less is more' and 'Fear of missing out (FOMO)' which basically means that people tend to get attracted towards those products or services which are for a limited edition and are difficult to acquire.

Starbucks Tweet - As rare as... a unicorn. The color-changing, flavor-changing #UnicornFrappuccino—here for a limited time at participating stores.