12 Best Digital Marketing Strategy For Beauty Salon And Beauty Spa In 2023

Here are a few tips and digital marketing strategy for beauty salon that you can implement right away. If you’re feeling extra motivated, go ahead and try them out today!

If you're a hairstylist, makeup artist, salon owner or nail artist and want to build your business in 2023 (or beyond), this newsletter is for you. In it have shared simple strategies that will help your business thrive when the world needs beauty more than ever!

Here is 12 Steps to Finding the Perfect Digital Marketing Strategy For Beauty Salon

When you're marketing, sometimes it's wise to shake things up—and other times consistency is best.

When is the right time to change your approach?

Don’t worry! here are a few clues for you:

• When you're exhausted from putting yourself out there, it might be time to take a break.
• You feel stuck, as if you’re going nowhere and not making any progress.
• It’s hard to find new faces on your social media and in your salon

If you’re doing a good job of marketing your business, new customers will continue to come to you.

This is great. It will help you, and it may even make you feel like doing some of these things!

The hacks here are great for anyone who are in beauty segment, creates beautiful nail art or specializes in eyebrow lamination and eyelash extensions.

hack #1:Feel free to send a “We Miss You!” email to clients you haven’t seen for a while

hack #2: Introduce yourself to free local Facebook groups

hack #3: Create a video introducing yourself as a beauty business owner, featuring your products and services

hack #4: Write a blog article about beauty businesses near you. Include information about your local salon, spa, or other aesthetic business

hack #5: Establish a referral rewards program to encourage clients and potential clients to refer your business

hack #6: Run an Instagram contest with other local beauty businesses, and see who wins!

Hack #7: Give your new clients a call and ask for a Google review

hack #8: Make sure your email database is up to date with clients’ birthdays

hack #9: Always ask new clients how they found you

hack #10: Put your SEO keywords on your website to help ensure that people find you through search engines

hack #11: Include five-star reviews on your website for social proof

hack #12: Update your Google My Business page with photos of you

If you want to read in detail about the hacks mentioned above click here to read more

You can also check these in a how to guide here