12 Benefits of Video Marketing: Insights for a Competitive Edge

A little pressed on time? Don't worry, we have you covered with our video going over the various benefits of video marketing here:

We’ve said it before, and we’ll say it again: video is the de-facto language of the internet.

And if you ask this to anyone here at Broadcast2World, we’ll most definitely say the same thing.

If your brand cannot speak it, nobody can hear you.

Not convinced? Well here are 12 benefits of video marketing to prove our point! And yes, we made an animated video version of this too.

1. If a Picture is Worth a Thousand Words, then a video is equivalent to 1.8 million words!

So that means that one simple video has the impact of something like 38,000 websites!

Video isn’t just attention-grabbing and cool-looking. It’s information-dense.?

You can pack a lot of information into a video, and when done right, it remains interesting and easy to understand.?

You can go far more in-depth with a video than with a wall of dense text, and your audience pays attention easily.?

When done really well, it can even be entertaining!

For instance, let’s take something as complex as drayage and it’s supply chain management solution.?

What happens when you use video to simplify it and also make it interesting to consume at the same time?

That’s what we helped Coast To Coast Logistics with their drayage offering.

And the result was this animated motion graphics video.

2. 86% of people on the internet are watching videos online.

Sounds crazy, but if you stop and think about it for a moment, it makes sense.?

When you factor in YouTube , Instagram , Snap Inc. , as well as entertainment juggernauts like Netflix , it’s not that surprising.?

Video really is the preferred format for absorbing lots of information.?

And why not??

It’s far more natural to the way we already perceive the world around us, when compared to text, images or sounds on their own.

Simply put, videos present content in a visually appealing package that’s easy to understand and engaging to consume.

And as an example, here’s an animated infographic video we made for Ewarenow LLC that demonstrates this beautifully.

3. If YouTube was a country, it would be the third largest by population after China and India.

If that previous statistic hasn’t blown your mind, perhaps you aren’t considering just how many people we’re talking about.?

This stat really puts things into perspective.?

And that’s just YouTube alone!

Let’s help you get a better picture of what we’re talking about here.

Here’s the most popular animated video of the YouTube channel, CGMeetUp titled “Watermelon: A Cautionary Tale”

It has a whopping 124M views and it’s only 0.06% of YouTube's monthly traffic!

4. Six billion hours of video are watched on YouTube every month

Again, this is one of those numbers that boggle the mind.?

Six billion hours is about six hundred thousand years.?

For perspective, modern human beings as we exist today, first appeared about three hundred thousand years ago.?

So if you could somehow watch every YouTube video consumed in the average month, it would take you twice as long as that.?

You’d reach the halfway point around the time cave paintings were the hot new thing.

And again, that’s just YouTube, in one month.?

So really, it’s hard to overstate just how much of an impact video makes in all our lives.

To put things into perspective, have a look at this animated video from the YouTube channel, Filmbilder and Friends.

It has 107M views and when you factor in the watchtime for this video, the amount of time people spent watching this video will truly blow your mind.

5. Video increases the chance of a front-page Google result by 53 times

Everyone’s talking about SEO this, ranking that.?

Search engines are where people start looking stuff up online, so it’s vital to get your site up on that elusive first page of search results.?

An entire industry exists just to help make this happen for businesses of all kinds.?

But did you know that video is so critical to your page’s success, that search engines prioritize pages with video on them??

It boosts your chances of getting on the front page by just over fifty times!

So what kind of videos are we looking at here? Mostly these are landing page videos.

And our compilation video of some of the best landing page videos here will surely give you an idea.

6. Social video generates 1200% more shares than text or images

The other measure of success on the internet is social media, specifically, people sharing your posts with others.?

And netizens sure love their social media videos.?

Video posts outperform text or image posts, and by a long way.?

The difference is dramatic– as much as 1,200%!

So if you’re not on top of your game when it comes to social videos, it’s time to kick it into gear as soon as possible, because your brand is missing out.

Here’s a great example of a social media video by Pandium .

There's a lot to unpack here and we're just gettig started.

Want to see more comprehensive benefits of video marketing?

Check out our blog for the 12 benefits of video marketing right after this.

We also have an exhaustive guide on video marketing and how you can use it to take your business to the next level.

Curious? Download our video marketing ebook for FREE today and keep exploring!