12 Advanced Social Media Marketing Tactics to Skyrocket Your Online Brand Presence

In today’s digital era, where 4.8 billion people (approximately 59.9% of the global population) use social media, having a robust online presence is not just beneficial but essential for businesses. If you're not visible online, you're missing out on a massive opportunity to connect with your target audience. But fear not, as this guide will walk you through 12 advanced social media marketing tactics to enhance your online brand presence.

Getting Started on Social Media

Before diving into advanced tactics, let's address how to kickstart your social media journey. Identify the platforms where your target audience is most active and create content that resonates with the platform's unique vibe. Implement a regular posting schedule using a social media scheduler to build your presence consistently.

Is Social Media Marketing Worth It?

Absolutely! Social media marketing is a compound investment that requires patience and long-term effort. Consistent content creation over time is key to witnessing a significant return on investment (ROI).

Advanced Social Media Marketing Tactics

1. Set Business Goals

Define clear business goals and build your social media strategy around them. Use tools like Mention for analytics to track your progress towards these goals.

Example: For an eCommerce shoe brand, the goal could be turning social media followers into customers. Track conversions and sales across platforms to measure success.

2. Be In It for the Long Haul

Understand that building a brand presence takes time. Focus on long-term efforts and maintain consistency in your social media activities.

3. Tell a Good Story

Engage your audience with compelling storytelling. Brands like Chewy excel in this by sharing customer stories, thereby connecting emotionally with their audience.

4. Harness User-Generated Content (UGC)

Leverage UGC to build authenticity and community around your brand. Encourage customers to share their experiences and feature their content on your platforms.

5. Master the Art of Hashtags

Use hashtags strategically to connect your content with potential customers. Starbucks, for example, successfully uses hashtags like #Starbucks and #PeppermintMocha to enhance brand visibility and engage its community.

6. Grab More Eyeballs With Video Content

Integrate video content in your strategy, as it has proven to yield favorable ROI for 92% of marketers. Showcase your products or share customer testimonials through engaging videos.

7. Show Some Personality

Inject personality into your social media presence. Brands like Wendy's use humor and sass on Twitter, making their content more relatable and shareable.

8. Be Innovative

Stand out with innovative content. For example, use professional voice-over services to dub your social media videos, adding uniqueness to your brand’s voice.

9. Go Live For Real-Time Engagement

Use live sessions for product launches or Q&A sessions. This allows for real-time interaction, building trust and authenticity with your audience.

10. Personalize Content for Each Platform

Tailor your content for different platforms based on their unique audience and style. Nike, for instance, adapts its content differently for Instagram and Twitter to maximize engagement.

11. Make Bite-Sized Content for Micro-Moment Marketing

Create short, engaging content for micro-moments. Share quick tips or tutorials to provide instant value and establish your brand as a go-to source for information.

12. Refine Your Strategy Based on Data-Driven Insights

Employ tools like Mention to gather insights and refine your strategy based on performance metrics. Make data-driven decisions to optimize your social media efforts.

Conclusion

To truly make an impact with your social media marketing, it's crucial to listen to your audience and understand their needs. Implementing these 12 tactics, alongside effective social media listening, will significantly enhance your brand's online presence. Remember, social media is a powerful tool that, when used wisely, can bring your brand closer to its audience.