11th December, 2022

Martech Power List 2022 - Martechvibe

Acquisition builds revenues, but retention builds brands. Today, loyalty is at a premium, making retention the top priority for forward-looking marketers.?The Martech Power List features leaders in the Middle East who are leveraging technology to achieve marketing success. This unique awards ceremony?celebrates leaders and institutions for their achievements. This edition will recognise winners in two categories, – Retention ( WebEngage ) and Loyalty ( Epsilon ).?Register before 12th Dec .

MoEngage 's CELP concluded in Dubai

#CELP’s mission is to help supercharge one's growth leadership through:?

1. Structured learning on CLM, engagement & growth
2. Hands-on practice and solving real-world problems
3. Intense mentorship, from seasoned growth leaders
4. A peer network of professionals who are all equally invested in growth!

The state of Martech 2022/23 - LXA

The global market for Martech and Salestech is estimated to be worth $508.9bn. The latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech initiatives. State of Martech report dives into the very latest marketing technology trends, including:

• Martech budgets this year and next.?
• Martech and salestech market size.?
• The current state of martech maturity.
• How marketers are focusing on innovation management.
• The tools that CMOs are buying and replacing.
• How vendors are adapting their growth strategies.

Request your copy today by completing the form .

Martech Trends 2023 by Scott Brinker & Frans Riemersma

Frans Riemersma and Scott Brinker gave a?tour de force?presentation of the current?martech landscape ?as it stands at the end of 2022 (now officially over 10,000 solutions!), five major trends that they expect will shape martech and marketing in 2023, and a framework for managing it all in what is sure to be a highly “fluid” year ahead. You can read the article , watch?the complete 60-minute session on YouTube ?and also?download the full 117-slide deck here .

Top 2023 Loyalty Trends as per AI

Philip Shelper, Certified Loyalty Expert? asks ChatGPT to predict future loyalty trends, and they are :

1. Personalization
2. Seamless integration
3. Gamification
4. Social media integration
5. Experiential rewards
6. Cross-sector collaboration
7. Data-driven insights
8. Omnichannel experiences
9. Automation
10. Automated Rewards

Timer Push Notification now available on WebEngage

Webengage now provides the capability to add timer in the push notification. This can help trigger FOMO in users' minds and incentivize purchases with limited time offers. For details click here .

Slack as a Customer Retention Tool with Mike Molinet ?? ( Branch )

Jeff Kushmerek is joined by?Mike Molinet?of?Branch.?Podcast describes how Mike uses Slack to drive customer retention:

1. How Branch uses Channels to keep engagement high with Branch's power users and Champions
2. Expectation management and guardrails needed to prevent CSM burnout with customers actively engaging with Slack
3. Building organic communities with customers using Slack
4. Sending Product updates and marketing to customers in Slack
5. Tiering customers for level of slack engagement
6. Using Slack engagement analytics to be leading indicators of churn and renewal.?

Top Loyalty Experts to follow in KSA

Martechvibe recently published a list of loyalty experts who are changing the landscape by adopting non-traditional approach. They rely on agile strategies, real-time data, and leverage technology to feed campaigns. Feel free to follow them:

Abdul Munim Qazi , Abdulaziz ALZaben , AbdulRahman M.Suliman , Abeer Almutawa , Alexir Araneta , Ali Jassim ? , Ali Al Zahrani , Gaurav Jain ??? , Haila Alsulaiman , Lujain Ashoor , Mahmoud Elhusseini, CLMP? , Mohamed Elshemy , Russel Bacha , Tarek Bekhiet , Tariq Zeyad, PMP

Why Omnichannel CLM will take the lead in 2023?

Mohanned Afeef , Kassem Hashem & Nada Helmy talks about the importance of Omnichannel CLM. Together they have talked about building engagement strategy, leveraging data, and creating seamless experiences. Watch the episode here .

Activating Data to Unlock ROI - Braze

If brands want to deliver great customer experiences, they need effective data integration. In this guide, you can explore :

• How to activate any data at your disposal
• Achieve performance at scale
• Unify your customer engagement efforts

Upcoming Events

Martech Power List for Loyalty Leaders by?Martechvibe

The editorial-led awards show will take place on Dec 15 at Palazzo Versace Dubai. The Martech Power List celebrates individuals and enterprises leading the charge via loyalty strategies that are driven by data, and powered by technology.?Register before 12th Dec .

Meet CleverTap in Step Saudi 2022

KEYNOTE SESSION - Rethinking Fintech: Retaining Users in the Digital World (DECEMBER 12, 2022 | 12:05). Book a meeting .