1/19/25 Your Book's Title is Just the Beginning (It Needs These 4 Keys to Become a Best-Earner)

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Having a strong title is critical for book success, but as revealed in The Bestselling Book Formula, it's just one piece of the puzzle. To create a truly best-earning book, you're going to ensure your content is:

1. Easy to Read. Your readers shouldn't need a dictionary nearby. Use clear, straightforward language that makes your expertise accessible. Remember: even highly educated readers prefer content they can absorb quickly.
2. Easy to Remember. Give readers hooks, formulas, or frameworks they can recall instantly. Think of how the "Life SAVERS" from The Miracle Morning has become part of many people's daily vocabulary.
3. Easy to Do. Provide clear, actionable steps that readers can implement immediately. Break down complex concepts into manageable pieces. Make success attainable.
4. Easy to Share. When readers can recall your book's title, your name, or process and/or easily explain your concepts to others, they become ambassadors for your work. This organic sharing is what transforms a good book into a best-earner.

A perfect title gets people to pick up your book. But it's the content that gets them reading. You'll need these four keys to keep them reading, implementing, and most importantly: sharing your work with others.

Ready to create your best-earning book? You'll find detailed direction in The Bestselling Book Formula here.

I'll be back here tomorrow! See you then.

Honorée Corder. Author. Executive Book Producer.

P.S. A great example of these principles in action? The bestselling book Atomic Habits. It's a simple title plus the content contains clear concepts, actionable steps, and incredibly shareable results. What favorite books of yours hit all four keys?

P.P.S. Tomorrow I'll help you wrap arms (read: get you writing) around the four keys, so your nonfiction book flows faster and easier than you think.