119 Free Email Templates For Creating Killer Email Marketing Campaigns
One of the first things to remember about email marketing is that taking a one-size-fits-all approach usually isn’t effective.
After all, your customers aren’t uniform, so your email shouldn’t be either. SendPulse offers a variety of free templates to cater for both sophisticated and unpretentious users.
In fact, there are particular situations for which some templates work better than others. Here is a look at some useful email templates SendPulse offers.
For convenience, we will review them based on three criteria:
- Presence of Images
- Topic
- Design
1. Presence of Images
Statistics indicate images in emails make people 80 percent more willing to read their content compared to a text-only message.
However, one aspect you should always consider while creating an email campaign is accessibility.
According to a Microsoft Attention Spans Research Report, an average human has an attention span of only 8 seconds, and it’s vital to use this time wisely.
Image-heavy emails often get marked as spam, take longer to load, and are not always supported by all email clients causing an image blocking.
So, it’s recommended to stick to 80:20 text to image ratio for your email to get it safely delivered and lead to a high CTR.
Also, consider that many individuals want to reach Inbox Zero; thus they tend to quickly skim an email and see if it’s worth keeping. In that case, they may not want to wait for images to appear.
What is more, a survey carried out by Return Path found people open 55 percent of emails on their mobile devices.
Some subscribers have limited mobile data to use, so they may become frustrated if you regularly send emails that are graphically heavy and eat up their data allotments.
To appear more user friendly, it’s a good idea to add the alternate text (Alt tags) to your images, so a recipient understands what is depicted there without loading a picture. See how it looks when the image is not observed.
Whether you’re launching a new spring collection of brightly-colored apparel, or you are working for a nonprofit organization and trying to raise funds to help with natural disaster relief in your state, images can grab people’s attention and encourage them to learn more.
SendPulse offers a variety of email templates with a smart combination of text and images.
Although there are a few reasons to choose templates with images, you may realize that going with minimal graphics is a more appropriate choice in your particular case.
Fortunately, taking the image-free or reduced graphics approach doesn’t mean you have to settle for boring results.
It’s easy to find minimalist templates that get noticed, such as the visually-pleasing but simple option below.
2. Topic
SendPulse developed email templates for many occasions (holidays, education, healthcare) including templates for restaurants, travel agencies or other businesses, and ecommerce.
Holidays stimulate people to take actions that might tie into your email campaigns. For example, on Halloween, they annually spend $77.52 per person on trimmings.
Festive templates that fit with a special day or particular season are useful for engaging readers and making them realize you’re in tune with things that matter to them.
A welcome email template is an excellent choice to use as a response to make your recipients feel valued and let them know you appreciate their decision to take further action.
Bright colors (as in this example) are a cheerful approach to getting people interested. Plus, there’s enough room here for you to add some information about your company.
The Register Now button also looks great: if you’re hosting an upcoming webinar or offering people the chance to sign up and see exclusive information about sales or other offers, such CTAs will be eye-catching.
Email marketing has been one of the most effective channels in ecommerce, and, in 2018, it becomes even stronger.
SendPulse offers a large variety of ecommerce templates that will raise your online sales even higher.
For example, this pizzeria template provides you with some good options for showcasing your products, sharing news about sales and promos, as well as leaving a comfortable map and contact details in the footer.
3. Design
Can you differentiate a good design from a bad design?
A quick hint: good design is a strong weapon. It drags your readers’ attention to those exact aspects of your email that you want them to concentrate, while providing a nice user experience.
To make sure recipients don’t skim over what you have to say, use vibrant color templates that will make them slow down and pay attention.
They will work well with a job fair announcement, the grand opening of a new location or a limited-time-only sale.
Here is an example you may find in SendPulse service.
This option offers a clean design that catches the eye and is easy to read.
Illustrations keep trending in 2018. No surprise, because they allow us to break down large pieces of information into small parts and illustrate each one of them in an easy-to-understand way.
We offer several illustrated templates with bright images.
For instance, this one keeps it simple and is a perfect choice to inform a person about your services, give a few useful links and share contact details.
Minimalism as well as light and ‘airy’ design with large open space blocks looks classy and adds some elegancy to your email campaign.
See the following example made for an online clothing store.
This template provides you with a comfortable menu bar on the top and a clean grid for demonstrating your new collection, for example, while giving the recipient useful links to each piece of clothing.
On top of that: with SendPulse, you can also easily create your own templates.
Use the suggested or your own templates for free at the appropriate time, customize them to meet your needs, and make a memorable impact on your recipients.
If you need guidance about the text to add to the template, look through one of the latest entries on SendPulse blog about how to write a killer email copy.
Good luck! :)
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