11.7.22: B2B Monday Mashup

Today I want to call out a few B2B insights from a recent report.

• Loyalty in B2B eCommerce is strongly tied to ease of checkout
• Half of respondents polled cite friction from slow payment terms and lack of digital invoicing
• 73% likely to abandon the purchase with an experience containing friction
• Payment options that contain preferred methods are necessary

What can you learn from this data? I hope you find it helpful, and — as always — feel free to schedule time on my calendar for a risk-free strategy session.

Confronting The Challenge of B2B Payments Fraud

B2B fraud?receives?less exposure than consumer-related fraud, but its growing prevalence is becoming increasingly apparent.?

Read the full story on PYMNTS.com.

5 Predictions For B2B CMOs To Win In 2023

Given the anticipated economic headwinds that marketers will be facing next year, winning in 2023 will require some changes to their current marketing plans.

Read the full story on Forbes.com.

How To Recruit High-Quality Participants For Your B2B Research

There is a significant difference between conducting B2C research and B2B research, however – and for B2B companies, there are arguably more barriers to success.

Read the full story on CustomerThink.com.

Predictions 2023: Winning B2B Organizations Refocus Around The Customer

What does 2023 hold for B2B marketing and sales? And what would you do differently if you knew? Forrester analysts with expertise that touches all portions of the B2B revenue engine — marketing, sales, and product — put our heads together to answer these questions.???

Read the full story on Forrester.com.

B2B Marketplaces Are Shaping The Future of B2B eCommerce

B2B marketplaces are now the fastest-growing channel in B2B eCommerce, based on a market projection from Digital Commerce 360.

Read the full story on DigitalCommerce360.com.