11:11 LINKEDIN : How to get good at creating content (fast)

Personal stories and in depth actionable copywriting, personal branding and unconventional advices to help you build a multi 6 figure Digital Identity - without sacrificing your health along the way.

This Week’s “Atul’s 11:11 LINKEDIN”

In Summary:

1 - Lessons to my younger self

2 - How to capture attention

3 - How to connect with your audience

If I could go back in time…

Back in April 2023, I started creating content online.

Those who see my multiple books, 20+ clients, And 6,500+ Followers on LinkedIn, You might think I’ve always been into content.

But I never created content before April of 2023.

This made learning content from scratch extremely hard!

All the conflicting advice online makes it damn right confusing.

It’s all more confusing than compelling.

If I could go back in time 2 years, this is the secret SAOS - Surface Area of Success - I’d give my younger self, to get good at creating content (fast):

? Capturing Attention ?

The 3 principles of capturing attention:

1. Relevant (importance)
2. Desired outcome
3. Emotional pull

To put this in action:

?? Write a punchy conflict driven sentence ?

?? Create a curiosity loop ?

Present a novel idea that leads to an outcome your audience desires.

(Yes, it’s that simple. Take that, stupid hook writing tips).

2 hook writing frameworks you can combine to capture attention:

1) The Crunchy Curiosity Loop

[Punchy sentence] [Open a curiosity loop]

Example ?

A top 1% creator called me out. Here’s the 5 tips she gave me to get more followers:

2) Known problem + unknown solution

[Call out a known problem (pain point)] [Present a novel solution]

Example ?

99% of people will never read your writing. Unless you use the ‘Slip and Stick’ method:

(It’s funny - After I posted about the ‘Slip and Stick’ method, people started researching to find its origins. But I invented it. Cracks me up.)

? Connection - Holding Attention ?

Connecting to your audience boils down to this.

?? Create emotional moments

?? Reinforce emotional moments with logic

5 ways to create emotional moments:

• Story
• Humor
• Novelty
• Nostalgia
• Being their ‘Avatar of Hope’

You don’t have to use all of them.

I’m not funny.

? No matter how hard I try to be.

So I use storytelling, novel ideas, and nostalgia as my crutch.

They come more naturally to me. Use what comes naturally to you.

Examples ?

1. Novelty ? new framework, idea, or method
2. Humor ? Jokes, playful writing styles, unexpected moments
3. Nostalgia ? Using Toy Story, Star Wars, or Dr. Seuss as examples
4. Story ? Relate a personal story to your audiences desired outcomes
5. Avatar of Hope ? Be the guide that takes them on their hero’s journey (be Gandalf).

Reinforce emotional moments with logic

This ones more basic.

It comes down to ‘flipping the script.’

After key emotional moments, provide actionable advice your audience can use to implement it.

1. How-to lists
2. Step by step guides
3. Links to educational resources

Remember, your post has to be relevant to your audience.

Advice gives them something to take away.

But without an emotional moment to start, your advice fails to connect.

There you have it my friend.

Nail these 3 principles to become a better creator than 99% of creators (not joking).

But lastly, I have a bonus pro tip for you.

When you get a tip from someone else, ask yourself which of these 3 buckets it belongs in.

Overtime, you’ll have plenty of tools for each.

Making you an extremely versatile creator.

If you liked today’s issue, I’d love for you to refer 11:11 LinkedIN every week, Friday 09:30 IST to a friend.